Every week in June, the world's top marketers, creators, founders and CEOs descend upon Cannes’ Boulevard de la Croisette for the Cannes Lions Festival—or what we at Coveteur like to refer to as the Oscars for creativity. On Wednesday night, Coveteur partnered with Blade, Joby and VaynerX to bring industry insiders together for an evening filled with connection, dancing, and, of course, signature Cove-tinis. For the evening, our editor-in-chief Faith Xue invited guests to experience the secret speakeasy, Cinema 55, tucked off a corner of the Croisette. Amongst a dimly lit background, red velvet curtains, and, most importantly, AC blasting, guests like Eric Nam, Jenn Tran and Valkyrae mingled, sipped on specialty cocktails with Blade-branded ice cubs and shared their experiences from the week (pros: lots of insightful conversations about the future of creative and AI; cons: the stifling heat). Coveteur branded matchboxes were a classic party favor for guests to slip into their back pocket, along with a gift bag filled with products from Patrick Ta Beauty, Kayali and Talika.
The night was a perfect example of what Cannes Lions brings to the city: celebrities, creators, marketers, and founders all under one roof, swapping stories, making introductions, and proving that the real currency of Cannes are the connections you make.
Photography by Zebe Haupt