Welcome back and happy summer! The weather is finally warming up, and to celebrate, today the viral underwear brand Cou Cou opens their doors for their second annual NYC pop-up on NoLIta’s Mott St. Yesterday, the brand’s founder, Rose Colcord, held a preview in the pop-up space where, seemingly, all of New York City’s most beautiful women were invited to tour the space and pick out some summer essentials from the brand’s new collection. 

It was certainly a lesson in excellent marketing. Something that Colcord has worked at since founding the brand in 2017, and speaks to not only the quality of Cou Cou’s pieces, but the cult following she has quietly fostered via perfect cuts and an it girl customer base. The pop-up will be open until June 20th.

Jacquemus Unveils New Campaign Starring Pamela Anderson

Jacquemus

Pamela Anderson has been a Jacquemus girl for some time now, and this week, Simon Porte Jacquemus has tapped the actor, writer, and all-round powerhouse to star in a new campaign, accompanied by her sons, Brandon Thomas Lee and Dylan Jagger Lee. In a series of short clips, Anderson and her sons engage in playful interactions that depict their home life and mother-son dynamic. It’s all very charming!

Balenciaga Taps Sarah Pidgeon By Celine Song

Balenciaga

Two of the most talked about women in Hollywood have teamed up with Balenciaga’s Pierpaolo Piccioli for Balenciaga’s latest campaign, A New York Minute. Directed by Oscar-nominated filmmaker Celine Song and starring actor and friend of the House Sarah Pidgeon, the campaign marks the first time the two have worked together. The result is three films, all 60 seconds long, where Pidgeon is moving through Manhattan, highlighting the versatility of some of Balenciaga’s key silhouettes like Le City and the Rodeo bags, the brand’s recent Manolo Blahnik collaboration, and pieces from the Fall 2026 collection. There is something so charming about Pidgeon’s disposition. I could watch her for hours!

Dior Presents Diorissima High Jewelry Collection In Venice

Dior

Since 1999, Victoire de Castellane has been exploring the codes of Dior through high jewelry at the house, and this year, the brand journeyed to Venice to present Diorissima, a collection that merges abstraction and naturalism. Designed as an homage to the House of Dior and to Venice, the collection features a series of pieces that play with shapes, colours, and intricate details, all designed by de Castellane, who also pays tribute to the artists that Monsieur Dior loved to interpret, like Matisse and Picasso.

Alemais Goes To Menorca

Alemais
Alemais

The Australian brand which only continues to scale has held their resort 2027 show in Menorca this week, at Illa del Rei in Mahón Harbour. In a continuation of the brand’s design language, Resort 2027 focussed on sculptural silhouettes and evolved textures, leaning away from the floaty printed dresses that the brand is best known for and into exploration of new fabrications, artisanal detailing, and an emphasis on individual pieces and what felt like a renewed elevation for the house.

Zimmermann Hits Antibes For Cruise 2027

Zimmermann
Zimmermann

For Zimmermann's cruise 2027 show, the Australian brand hit Antibes yesterday to stage the scene for their new collection, which was underscored by nautical themes and streamlined silhouettes—a clear departure from the whimsical Zimmermann that we know, albeit no-less vintage inspired. Inspired by Australia II's win of the 1983 America's Cup, the yacht racing event, the collection explores these references, asymmetric cuts nod to sails in the wind, while the eveningwear portion felt perfect for a night on the French Riviera.