Let’s see if they work.
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When it comes to beauty, the internet can be a dangerous but amazing black hole. Between blogs, social media, and sites like Bustle and Coveteur, finding (and buying) new products has never been easier. If you’ve ever fallen asleep while scrolling through your Instagram Discover page and woken up with an Amazon Prime package full of Korean sheet masks on your doorstep, you know what I’m talking about.
While some online discoveries are utterly life-changing (looking at you, Huda Beauty) and others are best left to die in the depths of internet history (never again, “nostril hair extensions”), it’s hard not to be tempted by whatever of-the-moment product the internet is obsessing over. Because what if it really is as good as everyone says it is, but you’re late to the game and it’s sold out everywhere?
Here, 15 beauty lovers dish on the product that the internet convinced them to buy, and whether or not it was worth the hype. (Spoiler alert: Kylie Lip Kits FTW.)
“I had read about RMS Living Luminizer, the much-loved natural highlighter, enough times to know that no matter how late to the game I was, this product was clearly not to be missed. After finally getting my hands on it a few weeks ago, I’m confirming the obsession right now. It’s a crater full of celestial coconut shine, and it has since become my sacred routine to swipe it on my cheekbones and along my Cupid’s bow. Never sparkly, simply dewy, it’s my little pot of moonshine.”
See? Sometimes the internet can be a great thing.
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