Let’s see if they work.
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When it comes to beauty, the internet can be a dangerous but amazing black hole. Between blogs, social media, and sites like Bustle and Coveteur, finding (and buying) new products has never been easier. If you’ve ever fallen asleep while scrolling through your Instagram Discover page and woken up with an Amazon Prime package full of Korean sheet masks on your doorstep, you know what I’m talking about.
While some online discoveries are utterly life-changing (looking at you, Huda Beauty) and others are best left to die in the depths of internet history (never again, “nostril hair extensions”), it’s hard not to be tempted by whatever of-the-moment product the internet is obsessing over. Because what if it really is as good as everyone says it is, but you’re late to the game and it’s sold out everywhere?
Here, 15 beauty lovers dish on the product that the internet convinced them to buy, and whether or not it was worth the hype. (Spoiler alert: Kylie Lip Kits FTW.)
“The last time I couldn’t resist the urge to place an order was all thanks to the hype surrounding the Kylie Lip Kit, (#ThanksInternet). From the packaging to the formula, I just needed to get it in my hands and see what it was all about, but the first time they were released, I actually got shut out of ordering.
“The second time around, I succeeded, and I was so happy I did, especially once I tried the matte lip at home. The formula didn’t dry out my lips and stayed put all day, and I was pleasantly surprised with how well it lived up to the massive hype.”
See? Sometimes the internet can be a great thing.
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