15 Beauty Lovers on the Product They Bought Because the Internet Told Them To

15 Beauty Lovers on the Product They Bought Because the Internet Told Them To

Let’s see if they work.

Bustle and Coveteur are working together to bring you the best mix of the season’s fashion and beauty releases, shopping tips, and service stories in ways that are both inspirational and attainable. Check The Fall Style Edit channel weekly to see what we’re up to.


When it comes to beauty, the internet can be a dangerous but amazing black hole. Between blogs, social media, and sites like Bustle and Coveteur, finding (and buying) new products has never been easier. If you’ve ever fallen asleep while scrolling through your Instagram Discover page and woken up with an Amazon Prime package full of Korean sheet masks on your doorstep, you know what I’m talking about.

While some online discoveries are utterly life-changing (looking at you, Huda Beauty) and others are best left to die in the depths of internet history (never again, “nostril hair extensions”), it’s hard not to be tempted by whatever of-the-moment product the internet is obsessing over. Because what if it really is as good as everyone says it is, but you’re late to the game and it’s sold out everywhere?

Here, 15 beauty lovers dish on the product that the internet convinced them to buy, and whether or not it was worth the hype. (Spoiler alert: Kylie Lip Kits FTW.)

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Monica Mendal, Freelance Fashion & Travel Editor

“I recently stumbled upon Soveral’s Angel Balm, reading somewhere that it helps improve lifeless, dull skin. Since beauty is an arena I know very little about, I rely heavily on the internet (and my beauty editor friends!) to tell me what I need. Frankly, I was prepared to be disappointed, but holy crap. It was so much better than I expected.

“Apparently, it can be used a number of ways, but since I’m really lazy when it comes to my beauty routine, I put it on just after washing my face and wore it as a mask to sleep. I did this for about a week, and my skin was glowing. It was so bright to the point where friends were actually commenting on how clear my skin looked. Also, I was sleeping better. Which is weird. But I read that the Rose Geranium essential oil that’s used in the balm has a calming effect on the nervous system, so that was just an added bonus.”

See? Sometimes the internet can be a great thing.


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