Let’s see if they work.
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When it comes to beauty, the internet can be a dangerous but amazing black hole. Between blogs, social media, and sites like Bustle and Coveteur, finding (and buying) new products has never been easier. If you’ve ever fallen asleep while scrolling through your Instagram Discover page and woken up with an Amazon Prime package full of Korean sheet masks on your doorstep, you know what I’m talking about.
While some online discoveries are utterly life-changing (looking at you, Huda Beauty) and others are best left to die in the depths of internet history (never again, “nostril hair extensions”), it’s hard not to be tempted by whatever of-the-moment product the internet is obsessing over. Because what if it really is as good as everyone says it is, but you’re late to the game and it’s sold out everywhere?
Here, 15 beauty lovers dish on the product that the internet convinced them to buy, and whether or not it was worth the hype. (Spoiler alert: Kylie Lip Kits FTW.)
“The beauty product I bought because the internet told me to was Glossier Boy Brow, and it was one of the best decisions I ever made. I’m pretty simple when it comes to beauty products—a little mascara and blush and I’m good to go. From the girl who never waxed, plucked, threaded, or did anything to my brows pretty much ever, Emily Weiss’ godsend of a product gave me just the right amount of pigment and definition without feeling like I was caking on some stiff gel. I’m now totally addicted. I’m so happy I listened to the hundreds of Instagram posts that told me my life would be made infinitely better with the addition of Boy Brow.”
See? Sometimes the internet can be a great thing.
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