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Anastasia Soare

CEO; Founder, Anastasia Beverly Hills. Los Angeles.

By Noah Lehava

Published Jun 23, 2015

|

8:00am

“In 1994, two years after I opened my room, Marina Rust, a writer for Vogue magazine, wrote a two page article on me. In the same issue, was an article on the launch of Kevyn Aucoin’s book. He put a big emphasis on eyebrows. Two pages later, there’s was the article; it was a beautiful, beautiful article. That was the break into eyebrow shaping and my business took off completely. After that article, every magazine started doing interviews. I think Allure magazine was the first magazine to write about beauty and then Vogue’s was an interview about my lifestyle and how many women are waiting to get their eyebrows done.”

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