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beauty products september 2020

The 50 Best Beauty Products That Launched in September

From stress-reducing face masks to a Beyoncé-approved leave-in conditioner.

By: Hannah Baxter, Isabella Sarlija

Everything in our makeup, skin care, hair care, and body care routines changes once the weather turns cooler, which is why we’re always eager to preview September’s new beauty launches. And although fashion week looks more different than ever before—and we’re starting to deal with the aftermath of a little too much sun and salt water—there was no shortage of hydrating hair oils, nourishing face masks, exfoliating body peels, or creamy lipsticks that launched this month. Stay inside and play with our new beauty discoveries? That sounds like a dreamy weekend to us—check out the 50 new beauty products we can’t stop talking about right now.

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Naturium Alpha Arbutin Serum 2%

$20

Hyperpigmentation and dark spots got you down? It’s time you became acquainted with alpha arbutin, a powerhouse ingredient that prevents dark spots from forming and eliminates pre-existing ones. Coupled with niacinamide, hyaluronic acid, and lemon, this serum ensures that your complexion is even and free from unwanted pigment. It’s also formulated to be pH-optimal so that your skin barrier isn’t thrown out of whack.

Buy

Ellis Brooklyn Marvelous CBD Extra Rich Body Lotion Cream

$125

Is there anything better than slathering your body in an ultra-rich body cream after a relaxing bath? We don’t think so, which is why this new clean formula has a permanent spot on our bathroom shelves. Soothe irritation with added full-spectrum CBD, nourish with fatty-acid-rich shea butter, and protect with maritime pine bark extract (which is full of antioxidants). Just give the formula enough time to sink in—there are zero fillers to help speed up the process, which is good for your skin, but does take a bit more time. Think of it as an excuse to relax!

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Saie Slip Cover Broad Spectrum SPF 35 Tinted Moisturizer

$32

Want dewy coverage that also provides lightweight sun protection and hydrates your skin? Saie’s new tinted moisturizer can deliver all that and more with their adaptable formula that offers 100 percent mineral SPF (so it can help protect against melasma as well as other forms of sun damage). The nine sheer shades look gorgeous on an array of skin tones, and the skin-nourishing ingredients offer the best of makeup and skin-care in one.

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Rouge Hermes Limited Edition Satin Lipstick in Rose Pommette

$72

After the launch of Hermès’ first makeup product earlier this year, we were eager to see more colors added to the lipstick collection. The three new limited-edition launches do not disappoint, with the vibrant pink Rose Pommette (complete with a stunning lime-green bullet case) topping our list of must-have lip products for fall.

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Christophe Robin Regenerating Hair Serum

$51

The French know that the key to a really good hair day is ensuring that your hair is nourished, never parched or brittle. And if you have medium or thick hair, you know that sometimes an oil is the only thing that can provide the level of moisture you require. This new regenerating serum from industry icon Christophe Robin is the key to helping your texture, whether straight, wavy, curly, or coily, feel supple and frizz-free. It also helps to protect it from heat styling up to 440 degrees Fahrenheit and absorbs quickly for a sticky-free finish.

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Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex

$105

The cult-favorite Advanced Night Repair serum is back and better than ever. The Chronolux Power Signal Technology is patented until 2033—a sign of a seriously good formula that helps minimize fine lines, restores skin bounce and radiance, protects against environmental damage, and drenches your skin with much-needed moisture. Night, day, whenever you feel like your skin needs a dose of nourishment is the right time to incorporate this serum into your routine.

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UOMA Beauty Drama Bomb Extreme Volume Mascara

$20

This mascara is a true game changer for women of color and debuted as a result of brand founder Sharon Chuter’s frustration with the lack of options for people with shorter lashes (which are common in Black and Asian populations). Josephine Baker served as her muse for how she wanted the lashes to look after application, and the smudge- and flake-proof, 100 percent vegan mascara delivers especially bold, fluttery lashes. The hourglass wand also makes coating your lashes from root to tip easy-breezy.

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Biossance Squalane + Elderberry Jelly Cleanser

$28

We love any cleanser that leaves your skin free of dirt, oil, and makeup without stripping your microbiome and leaving you feeling tight and dry. Elderberry extract is full of protective antioxidants, and the fact that it’s paired with the nourishing prebiotic complex means that your skin is left soft and dewy. The certified-green jelly formula also turns into a satisfying milky texture upon contact with water.

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Gucci Bloom Profumo di Fiori Eau de Parfum

$100

A new season means a new fragrance, and we couldn’t be happier to add this new floral scent to our rotation. Blooming with creamy tuberose, sensual ylang ylang, and bright jasmine, this is a blend that will win over even the most hesitant floral fans. The rich sandalwood base makes the heady dry-down perfect for fall. Plus, the orange bottle will look absolutely stunning on your vanity.

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Clé de Peau Beauté Long-lasting Hydrating Veil Broad Spectrum SPF 21 Sunscreen

$80

Truly, we are here for this skin care/makeup hybrid trend—bring it on! One of our favorite iterations is the new Clé de Peau Beauté hydrating primer, which blurs skin imperfections and preps the skin for a flawless concealer and foundation finish. Or, for the days when you just want a little bit of real-life filter, just apply a thin layer after your moisturizer—this even has SPF built in.

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Pat McGrath Labs MTHRSHP MEGA: Celestial Divinity

$78

The first drop of Pat McGrath’s holiday collection has dropped, and we couldn’t click “add to cart” fast enough. The undeniably glamorous palette contains a mix of matte and shimmering hues, 12 of which came from her vault of classics, while the other six are never-before-seen shades. It’s a truly sublime palette that will inspire you to dust off your makeup skills and create a gorgeous eye look that would make Mother proud.

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U Beauty The Super Smart Hydrator

$168

Tina Craig is back with the second product in her U Beauty line, a silky-soft moisturizer that uses the same proprietary Siren Capsule Technology as her Resurfacing Compound. Packed with stabilized vitamin C, peptides (the building blocks of essential proteins like collagen and elastin), and alpha hydroxy acids, your skin will look more radiant and feel especially nourished no matter how cold and dreary the days get.

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Kim Kimble Coconut Milk & Avocado Oil Hair Lotion

$14

Yes, that’s right, the woman who helped create some of Beyoncé’s iconic hair looks for Black Is King has launched a new hair-care line, and we are shook. This leave-in lotion is ideal to condition and protect curly and coily hair while also reducing damage from heat styling and preventing further breakage. A nourishing oil blend (think olive, coconut, and avocado) will leave you with sinfully soft hair in no time.

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Avène Cleanance Concentrate Blemish Control Serum

$28

You know when you spot a zit brewing, but it hasn’t quite come to a head yet? That’s where this serum comes in, which uses the patented Comedoclastin™ extract (which is derived from milk thistle) to reduce the appearance of blemishes and absorb excess oil that’s getting trapped in your pores. Fair warning—this has a strong scent, but it dissipates a few seconds after application.

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Danessa Myricks Prism FX Hydrating Lotion in Golden

$28

Fans of a skin-care-meets-makeup hybrid, prepare yourselves, because cult-favorite makeup artist Danessa Myricks just launched a new shade of her hydrating lotion, an illuminating liquid elixir that makes your skin look so crazy dewy it almost seems fake. The golden shade is ideal for prolonging your summer glow while also offering subtle color correction. We love slathering this on our cheeks and collarbones for a luminous glow that lasts all day.

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Hair Biology Thickening Treatment with Biotin Full & Vibrant for Fine Thin or Flat Hair

$12

As much as we’re reluctant to admit it, your skin and hair do change as you get older and the products you used earlier in your life may no longer be right for your needs. Once you reach your late 40s and early 50s, your hair diameter starts to decrease and you have fewer overall fibers, resulting in a thinner head of hair. This thickening treatment uses a powerful blend of ingredients, including biotin and caffeine, to thicken each hair strand for a fuller, healthy-looking effect.

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Versed Doctor’s Visit Instant Resurfacing Mask

$18

Skin looking lackluster lately? This triple-threat exfoliating mask contains AHA, BHA, and enzyme exfoliators to increase cell turnover and help fade dark spots so that you’re left with a bright, luminous complexion. You’ll also see an added glow thanks to vitamin C–rich pineapple and papaya enzymes.

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Bounce Curl Turmeric Hair Detox Mask

$26 $24

If your hair is constantly feeling greasy, weighed down, or generally dull, it might be time to incorporate this mask into your hair routine. A blend of organic apple cider vinegar, aloe leaf juice, charcoal, turmeric, and chamomile leaves your scalp free from buildup, while biotin and vitamin B3 strengthen your hair shaft and prevent breakage. Hair feels hydrated, conditioned, and back to its shiny, bouncy self.

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Holifrog Galilee Antioxidant Dewy Drop

$52

Another clean beauty favorite, Holifrog debuted its first non-face-wash product, a hydrating and repairing serum. The blend of water-attracting humectants, antioxidants, and botanical oils means that you’re one step closer to achieving the glass skin of your dreams. The silky texture is also to die for.

Buy

NARS Soft Matte Complete Foundation

$40

NARS launched a new foundation, which, considering their cult-level complexion products until now, is always a cause for celebration. The new full-coverage matte foundation comes in 34 shades and is touted as transfer resistant while also keeping excess oils at bay. It is very creamy, but we do recommend using a primer and plenty of moisturizer before application so you avoid any flaking. Happily, there is zero risk of this melting or rubbing off in any substantial way on your mask. If you’re looking for a Photoshop finish to your skin, this is the product for you.

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Loum Beauty Tranquil Radiance Nutrient Mask

$72

It’s no secret that stress can negatively impact your skin and that 2020 is packed with every type of stress imaginable. Collaborating with a psychodermatologist, this new brand harnesses a proprietary complex of CBD, marine micro-algae, and wild indigo extract to block three pathways of stress. This green tea and turmeric-rich mask is our favorite of the bunch for brightening and plumping the skin so that those stress signs (fine lines, dullness, etc.) are nowhere to be found.

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Olive & June Hand Serum

$18

If, like us, you’re already obsessed with Olive & June’s cuticle serum, then you’re going to love the new version for your hands. Packed with nourishing oils like grapeseed, mango, jojoba, and sunflower seed, plus hydrating hyaluronic acid, you can kiss dry, cracked hands goodbye.

Buy

Pai Instant Kalmer Sea Aster & Schisandra Ceramide Serum

$79

Sea Aster is the star ingredient in this calming serum, a flowering plant native to the Eurasia continent. It helps soothe even the most irritated skin, from eczema to rosacea, and is packed with ceramides to help strengthen the skin barrier. Clean beauty fans, this is a must for you.

Buy

MALIN + GOETZ Detox Scalp Mask

$35

If you love the bubbling action of Malin + Goetz’s oxygenating mask, then you’re in luck, because the new scalp mask delivers the same satisfying foaming sensation. Apply it five minutes before you hop in the shower to clear the scalp and hair of buildup, dead skin, and excess oil. Seriously, a scalp care routine is essential for healthy hair.

Buy

Valentino Voce Viva Eau de Parfum

$100

Lucious Italian bergamot essence pairs beautifully with orange blossom and golden gardenia in this new fragrance. The base of crystal moss accord, vanilla, and tonka bean is rich and inviting, the perfect blend for curling up with a glass of wine as the weather gets colder or for an evening stroll with friends.

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Augustinus Bader The Essence Exfoliating Toner with TFC8

$85

Exfoliating toners are a must for keeping your complexion clear and even, and the newest formula from Augustinus Bader is a great place to start. A blend of hydroxy acids and botanicals, like white peony flower and wasabi ferment, nourish and protect the skin while also decongesting your pores and revealing brighter, healthier-looking skin. Just swipe on a thin layer at night and follow with your favorite moisturizer.

Buy

Harry Josh Pro Tools Magnesium Thermal Brush

$60

If you’re blowing out your hair at home, a quality round brush is a must. This new release has a magnesium-coated ceramic barrel to cut your styling time in half, while nylon bristles offer extra hair grip so you can get that smooth, voluminous finish. The handle is also ergonomically designed so you’re not straining your hands. Bonus? The brush is also 100 percent recyclable.

Buy

Supergoop! CC Screen 100% Mineral CC Cream SPF 50 PA++++

$39

It’s a big deal when a brand reformulates a beloved product, so we were beyond excited to try the new CC cream from Supergoop! (which stands for “complete care” rather than “color correct”). The mineral-sunscreen-meets-skin-tint offers an impressive SPF 50, while the buildable coverage now comes in 15 different shades compared to the previous four. Founder Holly Thaggard also removed cyclopentasiloxane (or D5) as there is increasing evidence that it is harmful to the environment. More shades, safer formula, same gorgeous sun protection? Sounds great to us.

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Peter Thomas Roth PRO Strength 10% PHA Exfoliating Clarifying Liquid

$58

Acids are having a moment in skin care, and for good reason: They chemically exfoliate the skin to rid it of blemishes and reveal a dewy glow and firmness that lives under dead skin cells. Yet acids can sometimes be a bit too much for those of us with sensitive skin. If you are reluctant to try an acid due to sensitive skin, consider a PHA. PHAs are molecularly bigger than other acids, meaning that they tend to sit on top of the skin for a gentler exfoliation experience. This new 10 percent PHA clarifying liquid is a perfect place to start when considering the world of acids.

Buy

Vaseline Illuminate Me Body Oil Shimmering Body Oil

$10

Shalom Blac and Vaseline teamed up this month to provide you with all the nourishment your dry fall and winter skin needs. This shimmering body oil contains almond oil, a deeply moisturizing oil that penetrates the skin to provide a nourishing glow while never feeling greasy. Plus, it contains mineral shimmer plus a dash of pigment to prolong the effects of your ever-fading summer glow.

Buy

Youth To The People Dream Eye Cream with Goji Stem Cell and Ceramides

$48

You have likely tried an overnight mask before, but now it is time to dabble in an overnight eye cream. With gogi stem cells, hyaluronic acid, ceramides, and vitamin C, this eye cream provides all the hydration, moisturization, antioxidant protection, and cell-turnover support your delicate eye area needs to live its best life. The consistency of this eye cream is quite rich, so a little bit goes a very long way.

Buy

Dr. Dennis Gross All-physical Microfine Body Spray SPF 30

$40

Here is your reminder that although the intense summer sun feels like a distant dream, this does not mean that we no longer need daily sun protection. For those who would rather never avoid sunscreen, consider this new spray by Dr. Dennis Gross. The fine spray never feels greasy on the skin and provides very little white cast that diminishes fairly quickly. This product is what you need for easy protection from sun damage, especially if you are working near your window indoors or staring at a blue-light-emitting screen from sunup until sundown.

Buy

Dieux Forever Eye Mask

$25

While we love using a sheet or eye mask, we can’t ignore the fact that they can be damaging to the environment. These chic new eye patches allow you to apply them over your desired cream or serum (holding the product close to the skin for maximum absorption) and then wash and reuse them. Store them in the fridge for extra under-eye de-puffing.

Buy

Charlotte Tilbury Bejewelled Eyes To Hypnotise Instant Eye Palette

$75

It’s that time of year again––Charlotte Tilbury releases her new Instant Eye Palette, and we cannot be more excited. With beautiful shades of gold, pink, and purple, everyone can enjoy a playful and glowing addition to their eye-makeup looks. The formula is highly pigmented and as smooth as butter, meaning that it will surely hold you over until Tilbury releases her next iconic palette.

Buy

Bioré Daily Brightening Jelly Cleanser

$8

This new cleanser by Bioré is just what the doctor ordered for lackluster winter skin. This cleanser contains yuzu (a Japanese citrus fruit with high levels of vitamin C) to diminish the appearance of summer sun damage. Plus, ginseng works to invigorate and add a glow to the skin you thought was exclusive to the warmer months.

Buy

EltaMD Skin Recovery Toner

$31

With the unprecedented times in which we are living, it is safe to assume that many of us are dealing with compromised skin now more than usual. Well, this new toner could just be your savior. Amino acids rebuild damaged proteins in the skin, while ingredients like taurine help maintain homeostasis in stressed skin. This toner never makes the skin feel tight or tingling, only nourished and ready to take on whatever the rest of 2020 has in store for us.

Buy

NUDESTIX NudeFix Cream Concealer

$28

With skin care making its way into more makeup products, there is no reason we should not consider the ingredients of our blushes and lip glosses the same way we would our sunscreens and serums. This new concealer contains soothing sweet berry and arctium lappa root extract that diminishes redness in the skin. This concealer’s finish is natural with a medium coverage, making it perfect for a no-makeup makeup look.

Buy

Advanced Clinicals Hyaluronic Gel Face Cream

$15

For those of you with oily skin, you might not require such an intense winter routine full of ceramides, oils, and moisturizers galore. This new cream contains an intense dose of hyaluronic acid and glycerin to add hydration to the skin without ever making it look too slick. Plus, vitamins B12, C, and E all work to diminish the appearance of dark spots while deeply nourishing the skin.

Buy

JINSoon Ex-tract Honeysuckle + Primrose Cuticle Oil

$35

The key to healthy-looking fingernails is a healthy cuticle at their base. This facial-grade cuticle oil provides flower extracts that work to nourish the skin around our fingernails that may be damaged thanks to intense hand washing. By strengthening the nail cuticles, the nail bed itself also strengthens, resulting in long nail days ahead.

Buy

Glow Recipe Plump Plump Hyaluronic Acid Serum

$42

With hyaluronic acid of five different weights, this serum ensures that every layer of your skin has the tools it needs to draw hydration into itself from the outside world. Vitamin B5 has anti-inflammatory properties to heal compromised skin, while vegan collagen adds a plump radiance that you might have thought was lost to the summer months.

Buy

Lano Lips Minty Lanostick

$17

Your favorite lip salve now comes in balm form. With ingredients like castor oil, jojoba oil, and vitamin E, this new lip balm works by both hydrating and moisturizing the lips during an intense season of skin dryness. Plus, its minty flavor is a bonus to invigorate you through your workday.

Buy

Nuria Calm Daily Moisturizer

$26

Without the summer heat to add some natural dew to the skin, the skin’s barrier tends to become a bit dry and sensitive during the cooler seasons. This moisturizer contains cottongrass and blue daisy, two ingredients that are ideal for those dealing with skin that can become so dry to the point of sensitivity. It also offers free-radical protection with its antioxidant properties, and skin barrier protection with its sunflower component.

Buy

Vesca Beauty Lush Glow Creamy Lip Oil

$26

Lip oils seem to be all the rage right now, and for good reason. They add beautiful color to lips while intensely moisturizing them like a lip balm. This new lip oil by Vesca adds a subtle sheen to the lips while keeping them crack-free for hours on end. Plus, the colors work well with all skin tones.

Buy

Maison Francis Kurkdjian L’Homme à la Rose Eau de Parfum

$275

As we transition our skin-care and makeup routines to fit our fall vibes, we must remember to rotate our fragrances, as well. This new perfume is a great addition to anyone’s collection because it has a subtle rose scent that works in harmony with the musky and earthy amber notes. This will always leave you smelling like an elegant bouquet of roses and never like that bag of potpourri sitting in your mother’s closet.

Buy

Kjaer Weis Liquid Foundation

$48

Finding a good foundation is hard. We want to even out our skin tone, but we also don’t want to mask the glow from our skin-care routines completely. This foundation works to add a veil to our complexion worries without ever taking away from the sheen that makes our skin look natural. Plus, it contains chamomile water and acmella spilanthes flower extract, which provide soothing and lifting properties while the foundation sits on the skin.

Buy

Redken Shine Flash Shine Spray

$22

No matter your hair type, you are most likely always on the hunt for luscious and shiny locks. This spray adds intense shine to the hair, while vitamin B5 and camelina oil deeply nourish the strands over time. The results? Hair that is less frizzy and less prone to breakage.

Buy

Bvlgari Man Glacial Essence Eau de Parfum

$113

If you are in the market for a fresh fragrance that is intense enough for you but subdued enough for those around you with scent sensitivities, consider this new eau de parfum. Top notes of juniper berry and ginger extract invigorate us during our seemingly long workdays, while sandalwood at the heart of the fragrance adds woodsy properties to ground us during stressful times.

Buy

Arrow Detangling Texture & Protect Spray

$24

For anyone looking to add a bit of oomph to their second-day curls, look no further. This detangling spray does it all: It protects the hair from heat damage, adds texture and volume to the roots, and revitalizes second-day hair without clogging the pores on the scalp. A bonus: It provides a luxurious, fresh, and herbal scent to the hair without ever being too overpowering.

Buy

FASCY Peeling Time

$24

When was the last time you exfoliated your body? Just as it is critical to exfoliate the skin on our faces for a dewy glow, we must do so for the rest of our bodies, too. This new peeling mist works by gently breaking up the dead skin cells on the surface of our skin to bring forth a soft and supple texture that had been hiding underneath. Remember, however, that you must moisturize your body’s skin after you are done exfoliating to prevent skin barrier damage.

Buy

Stacked Skincare Firming Eye Complex

$78

You’ve likely tried a face serum, but now is your chance to tinker with an eye serum. Stacked Skincare releases its new firming eye complex this month, which visibly reduces the appearance of fine lines and wrinkles within minutes. Astaxanthin, an antioxidant more powerful than vitamin C, protects the skin from free-radical damage (i.e., fine lines and wrinkles) while diminishing the appearance of dark spots around the eye area. We cannot recommend this product enough.

Buy

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