35 Black Beauty and Wellness Influencers You Should Be Following

Beauty

Tennille Jenkins

Tennille Jenkins, who embraces aging without fear, focuses on beauty for women over the age of 40. Beauty and wellness tips, a peek into her sustainable lifestyle and interior decor, and favorite fashion picks are amongst what you can expect out of her content.

Whitney Madueke

Whitney Madueke is a Los Angeles based beauty and wellness influencer known primarily for her makeup tutorials on TikTok. She also provides hair and nail inspo from time to time and will take the time to give her audience a fit check.

Alissa Ashley

Alissa Ashley is a beauty influencer with large followings on both Instagram and TikTok. On Instagram, she highlights products that she trusts, shows off makeup looks, and reminds us that she is blessed with the skill of cutting her own hair. On TikTok she transparently gives insight into cosmetic procedures and shares beauty hacks.

Wendy Asumadu

Wendy Asumadu is a London based content creator known her colorful and vibrant Instgram profile. She plays with colorful makeup looks and encourages her audience to do the same. She is a huge proponent of the makeup should be fun ideology.

Temiloluwa Otedola 

Temi Otedola is a true multi-hyphenate: actress, blogger, content creator, and soon to be mother. From her content you can expect fashion inspiration (her 3 weddings with 12 looks, for example), beauty inspiration, and a peek into her relationship with husband Mr Eazi.

Raye Boyce

Raye Boyce is a Los Angeles based content creator who effortlessly makes motherhood chic. Her content ranges from beauty and product recommendations to insights into how she unwinds with her self-care routine.

Nneoma Anosike

Nneoma Anosike is a New York City based model, pilates instructor and, in our opinion, beauty icon. Her content ranges from editorial shots to outfit selfies, all with her accessible beauty routine sprinkled between.

Jacinda Leeloo

Jacinda Leeloo is a Los Angeles based beauty influencer and artist. Her Instagram page is filled with sculptural hairstyles that embrace the African braiding tradition, colorful eye and lip makeup, and endless inspiration.

Imani Randolph

Imani Randolph is a New York City based model and content creator. Wondering what to expect from her content? Glam modeling shots, luxe fur coats, rotating hairstyles, dramatic lip colors, and elaborate eye makeup. And that's just to name a few.

Micaéla Verrelien

Micaéla Verrelien is a fashion, beauty, and lifestyle content creator, as well as an on air camera host and co-founder of Sweet Fire Café & Studio, a Brooklyn-based vegan café, bakery, and event space. Her feed is filled with braid inspiration, reels of work outfits, and product recommendations.

Myla

Myla is a London and New York City based interior architect and content creator. Their page is filled with detailed animal-inspired makeup looks, from elaborate snakes to crabs to swans.

Jackie Aina Asamoah 

Jackie Aina Asamoah is a content creator and the co-founder of fragrance brand Forevr Mood. Her page is filled with makeup and hair inspiration, fashion content, and insight into her go-to products.

Ahnesti Monet McMichael

Ahnesti Montet McMichael is a content creator who focuses on all things skin, hair, and makeup. She posts chatty get ready with me reals, insight into her haircare routine and what she requests when she goes in for a cut, and introductions to new products that she thinks are worth a try.

Aysha Sow

Aysha Snow is a content creator and founder of jewelry brand The Corecet. Her content encourages self care, daily body movement, rest and, of course, a fun beauty routine. She is always updating followers on her constantly evolving skincare routine, her go-to makeup products, and her home decor journey.

Salem Mitchell

Salem Mitchell is a model and content creator who knows the power of a good lipgloss and minimal makeup. Along with beauty content, she gives followers endless fashion inspiration for all seasons.

Gabrielle Richardson

Gabrielle Richardson is a model, content creator and, as described in her Instagram bio, is "art adjacent." She is the co-founder of the Ward Gallery in New York City, and posts fashion and beauty content in addition to art content.

Nyma Tang 

Nyma Tang is a Los Angeles based beauty and fashion content creator. She is always highlighting new products, experimenting with new hairstyles, and taking followers along on her travels.

Chime Edwards

Chime Edwards is a beauty content creator who focuses primarily on natural haircare. When she's not learning new ways to keep her curls defined (and sharing her knowledge with followers, of course), she's rocking protective hairstyles.

Wellness

Lauren Ash

Victoria Louisa Sanders

Lauren Ash is a writer and speaker with an Instagram bio that reads "encouraging you to walk in purpose." She posts workout, food, and skincare content.

Deun Ivory

Deun Ivory is a wellness influencer as well as a creative director, consultant, photographer, and designer. She writes motivational poems that she shares with her followers along with workout and fashion content.

Yasmine Jameelah

Yasmine Jameelah is a wellness content creator who founded Transparent Black Girl, a global community that encourages Black women to heal, unwind, harness their power, and embrace wellness.

Massy Arias

Massy Arias is a fitness content creator and health coach. She is consistently sharing workout routines with followers, motivating followers to embark on a fitness journey, and sharing protein packed recipes.

Brown Girl Self-Care

Brown Girl Self-Care is an Instagram page and podcast that encourages healing, community, and growth for Black women. They provide journal prompts, self-care tips, and encourage Black women to take up space.

Dr. Jessica Clemons

Dr. Jessica Clemons is a board certified psychiatrist who takes the time to advise followers on a range of topics from the benefits of maintaining a creative practice, romanticizing your life, and taking the time to treat yourself to an elaborate self-care routine.

Britteny Floyd-Mayo

Britteny Floyd-Mayo is psych expert, identity & self-trust coach, and hypnotherapist. She creates no nonsense content about setting boundaries, dealing with triggering family members, and how to stop people pleasing tendencies.

Lalah Delia

Lalah Delia is a spiritual guide and writer. Her content is about how to raise your vibration, calling yourself out, and healing despite the world feeling messy and hectic.

Rachel Cargle

Rachel Cargle is a writer and founder of The Loveland Foundation, a mental health foundation for Black women and non-binary people. The goal of the foundation is to uplift BIPOC therapists.

Alexandra Elle

Alexandra Elle is a New York Times Bestselling Author, restorative writing coach, and wellness educator. Elle creates content that addresses hard truths, encourages growth and healing, and asks followers to to ask themselves the difficult questions.

Jamila Reddy

Jamila Reddy is writer, speaker, and teacher who encourages intentional living and overall wellbeing. She advises followers on topics like manifestation, divine discipline, and using grief as a superpower.

Shakayla Felice

Shakayla Felice is a Seattle based food content creator with an Instagram bio that reads "cooking with a ton of plants & a lot of love." If you follow Felice, expect an overflow of recipes that are both healthy and delicious.

Nedra Glover Tawwab

Nedra Glover Tawwab is a therapist, speaker, and New York Times Bestselling Author who is passionate about the importance of setting boundaries. Her content consists primarily of relationship advice including information on when you should or shouldn't extend a second chance and when you should and shouldn't accept an apology.

Shana Minei Spence

Shana Minei Spence is a Brooklyn based nutritionist who discourages diet culture. Instead, she believes that both nutrients and joy can coexist and a healthy balance between carbs, proteins, and fats.

Devi Brown

Devi Brown is a well-being master teacher, advisor, writer, and healer. Her content consists of advice on how to live in wisdom, the power of herbal healing and self-reclamation, and embracing your inner knowing.

Ericka Hart

Ericka Hart is a New York and New Jersey based writer, podcaster, and sex educator. Her content ranges from sex education to Black politics to approaching parenthood as a Black and queer person.