How Fashion and Beauty Brands Are Supporting COVID-19 Relief
So many are finding a way to lend a hand.
To shop or not to shop is the question du jour. Opinions coming from everywhere—journalists, social media, and more—keep swinging the pendulum back and forth, complicating the decision more every day with new information. We, of course, want to acknowledge that this is obviously only a consideration if you are lucky enough to be in the financial position to shop. However, if you are, the responsibility falls on you to shop smart. Look at where your money is actually going. Support small businesses, and pay attention to whether you are shopping direct-to-consumer or through a massive e-retailer. And, most important, figure out how you can support brands that are aiding relief efforts in the current pandemic.
Although finances are tight right now, many smaller brands have pledged to donate a percentage of their sales to local food banks, research efforts, and PPE production. Others have been getting creative with their support. For instance, Tibi is setting aside 1,000 pieces to gift to healthcare workers that we get to nominate. While many of the larger brands are in a less dire situation financially and do not need to peg donations to their current sales, it is important to applaud them for the contributions that they have made to the cause. Prada, Gucci, and Armani have each donated millions of euros to aid their home country, Italy. American companies Ralph Lauren and MAC cosmetics have each donated $10 million to relief efforts.
There are so many brands showing their support in some way that it can be difficult to keep up with. So we decided to create a running list of everyone lending a hand that we will update on a weekly basis so you can make informed decisions on whom to support. And if this list is indicative of one thing, it’s that the fashion and beauty industries are not going to stand by and watch this fight from the sidelines.
Brands Giving Back
Abacaxi: Donating 15 percent of site sales to The New Sanctuary Coalition. Founder, Sheena Sood, is also making face masks from her studio and donating these to Masks4Medicine.
Adidas: Donated €3 million to the COVID-19 Solidarity Response Fund and €1.25 million to the China Youth Development Foundation, producing 18,000 3D-printed face shields per week for first responders and healthcare professionals in the US, collaborated to distribute 90,000 masks to medical communities throughout the world, matching employee donations at 200 percent, and providing virtual volunteering opportunities to support our nonprofit partners, and mobilized 2,500 of their athletes and creators to keep you moving and staying hopeful and healthy in body and mind through #hometeam. Additionally, they will donate two dollars from every purchase over $20 on adidas.com to the COVID-19 Solidarity Response Fund.
Aesthetics Biomedical: Donated supplies to local Arizona hospitals from our in-house care center inventory—including gloves, masks, and moisturizing beauty products to relieve the dryness that comes from extra thorough and frequent hand washing.
AG Jeans: Donated $1 million to COVID-19 relief efforts.
AGL: For the entire month of April, 30 percent of the proceeds will be donated to provide Doctors of Marche Region—Province of Fermo, Italy—with personal protective equipment.
Agmes: Fifteen percent of all online sales through April 15th will be donated to No Kid Hungry. Free shipping on orders of more than 250.
Amavii: Donating 25 percent of all sales to Direct Relief.
Ancient Greek Sandals: Donate 10 percent of sales revenue on AncientGreekSandals.com, to the non-profit organization DESMOS to raise money for vulnerable groups in Greek society.
Aritzia: All proceeds will go to the Aritzia Community Relief Fund to pay and support their employees and families. Plus, 20 percent off sitewide.
Armani: Donated $1.4 million to hospitals and health organizations across Italy.
Athletic Propulsion Labs: Launching APL Personal Protection Shield made to be worn over a mask to offer another level of protection and donating the masks locally to medical and essential workers across the state of California and will be offering a 30 percent discount to all medical professionals through the brand’s website.
Atolla: Pledged to donate 10 percent of profits to Citymeals on Wheels.
Aveda: Launched a $1.5 million fundraising effort in celebration of Hairstylist Appreciation Day, which falls on April 30th, and is providing monetary contributions via Aveda’s loyalty program, an increased online commission program, extended terms for applicable salons, 1,000+ hours of free virtual education, and a weekly virtual owners forum.
Avon: Sending $2 million worth of essential personal care and hygiene products to Feed the Children.
BABOR: Using their facilities to produce hand sanitizer to distribute to police officers, nursing homes, and medical facilities, and have been helping their own community by offering online training for BABOR partners, sending out vouchers to use at spa partners and making special financial arrangements for their spa partners.
Bagtazo: Twenty percent of proceeds will go to No Kid Hungry.
Bed Head by TIGI: Collaborated with Donate Beauty to provide over $85,000 worth of Bed Head shampoos to hospitals across New York, Massachusetts, Wisconsin, California, New Jersey, Alabama, Ohio, Rhode Island, and more.
Brinker and Eliza: Fifteen percent off sitewide until the end of April with the code OneLove. Ten percent of the profits from all purchases made with this code will be donated to the Domestic Workers Coronavirus Care Fund.
Byte: Co-founder Dr. JonMarashi has committed to providing free access to tele-dentistry to anyone who needs assistance through its network of 160+ dentists and orthodontists across the nation.
Caraa: Designing non-medical grade face masks out of excess fabric to be purchased for yourself or donated to New York State’s COVID-19 response fund.
Caswell Massey: Donated more than 10,000 soaps to Citymeals on Wheels, which are being distributed to seniors and elderly in need in the NYC region.
Christian Siriano: Accepting donations to aid in their production of face masks and healthcare materials to aid frontline healthcare workers. They have converted all of their factories to this form of production.
Coco Shop: Twenty percent of proceeds will go to Feeding America, plus 10 percent off your first order.
Comrad Socks: Donating compression socks to hospitals throughout Los Angeles.
Conair/Leandro Limited: For every use of the #LoveLeandro hashtag on Instagram, the brand will donate $50 to the Love Leandro Limited Fund providing hair stylists with cash for bills, food, supplies etc.
Cotidie: Ten percent of all sales will be donated to Houston Area Women’s Center.
CVRD: A collective of L.A.-based designers looking to keep their employees on payroll as well as give back. For each mask sold, a mask is donated to a farmer in need of their own mask.
David Yurman: Has committed $1 million to COVID-19 related causes. They are also launching a digital charity shop in support of Giving Tuesday for COVID-19 and 100 percent of profits from the shop will benefit World Central Kitchen.
DKNY: Launched the Essential Tee with 100 percent of net proceeds benefiting the NYC Mayor’s Covid-19 Emergency Relief Fund.
Donni: Fifteen percent of all proceeds will go to L.A. Food Bank.
DSW & Reebok: Donating over 100K+ new shoes and handbags directly to frontline workers and their impacted families.
Eberjey: Released protective non-medical face masks made by their expert seamstresses using up-cycled fabric from past collections. All proceeds will go towards keeping Eberjey's seamstresses actively working. For every mask sold, they are donating one to a health care worker.
Eileen Fisher: Transforming their corporate office in Irvington, NY into a PPE-making facility to help keep healthcare workers on the frontlines safe as they combat the coronavirus.
Elizabeth Arden: Donating their Eight Hour Cream Skin Protectant and Eight Hour Intensive moisturizing Hand Treatment to 25 global hospitals and counting.
Emily Levine: Ten percent of online orders will be donated to the hospital of Bergamo, Papa Giovanni XXlll.
Everybody.World: Twenty-five percent of all sales from our Factory Flea Market toward an employee “Rainy Day Fund.”
Eye to Eye: Will donate $5 for every purchase to supplying N95 mask.
FiveStory: Fifteen percent of net online sales will go to the World Health Organization COVID-19 Solidarity Response Fund. Plus, 25 percent off the spring collection.
Flan: Selling custom t-shirts in collaboration with five Brooklyn-based restaurants and will be donating a hundred percent of the proceeds directly back to the businesses.
Follow Suit: Fifteen percent of all proceeds will be donated to Food Bank for New York.
Fossil: Using their social media to spread awareness about ways you can donate to help relief efforts and donating to these efforts, as well.
Franco Valobra: Handcrafted beautiful ‘Defeating the Virus’ pins will be will be gifted to healthcare workers and laboratory scientists around the world.
Fur: Offering a full-sized Fur Oil to help those on the front lines.
Giovanna: Founder, Leonora Arslani, is making face masks from home and donating these to Masks4Medicine. Also, running a 10 for 10 sale where the customer will receive a 10 percent discount and 10 percent of every order will be donated towards Project PPE.
Grace Lee: Twenty percent of proceeds will be donated to No Kid Hungry.
Graff: Donating $1 million to the World Health Organization COVID-19 Solidarity Response Fund.
Grande Cosmetics: Fifteen percent of sales will go to Feeding America.
Gucci: Donated two million euros to COVID-19 relief.
Havva: Donating 10 percent of all proceeds towards COVID-19 relief charities that help to support the NHS system.
Highborn: Offering 20 percent off site-wide, with 10 percent of all sales being donated to NYC food banks to help at-risk communities.
H&M: Partnering with Givz to offer $10 off every $60 of online sales to a selected charity to offer relief to those working on the frontlines.
Hill House and Home: Ten percent off all bedding and bath, and 10 percent of sales will go to Room to Grow and God’s Love We Deliver.
HOBO: For every hands-free bag purchased through May 7, HOBO will be donating up to 500 hands-free bags to healthcare workers at The University of Maryland Medical System.
Hoka One One: Will be donating 5,000 pairs of its performance shoes to provide relief for frontline workers.
Hope Fragrance: A hundred percent of the net profits of sales goes to the Hope for Depression Research Foundation. They also have created a Hope at Home daily email on mental health maintenance during the outbreak.
HUF Worldwide: Releasing a series of three city-inspired capsules for L.A., NYC, and San Francisco that supports healthcare workers, small businesses, and local employees who have been impacted by COVID-19.
Hunter Bell: Five dollars for every spring order will be donated to Feeding America.
In Common Beauty: For every sale made through a hairstylist’s customized link, they will receive 35 percent commission from the sale. There is also a site-wide 30 percent off sale, no code necessary.
Jack Erwin: Donating 10 percent of net sales to Food Bank for New York.
JOON Haircare: A hundred percent of proceeds of their JOON cap will go to a fund to support the community. Have also giving all their salon employees stipends during this time to cover expenses and support them and their families.
JW Pei: Pledged to donate 20 percent of proceeds from the new collection toward the purchase of much-needed PPE directly to the frontline health care workers.
Kat Maconie: Use code SHOES4SCRUBS at checkout to receive 10 percent off your entire order, plus 10 percent of that sale will be directly donated to Scrub Hub.
KatKim: Twenty percent of online sales will go to No Kid Hungry.
Kavant and Sharart: Donating 100 percent of profits from May sales to medical communities in Thailand.
Kelsey Randall: Producing washable/reusable fabric face masks with volunteer home sewers and fashion students and trying to get fabric donated for the masks and for reusable fabric barrier gowns the medics at Global Response Management have requested. Instructions on how to make fabric face masks can be found on their site; there are links to buy the supplies, step-by-step instructional video, and suggestions on where to donate the masks.
Kendra Scott: Donating 50 percent of all proceeds from the Everlyne Bracelet to Feeding America’s COVID-19 response fund. They donated 500,000 meal kits to kick off the campaign and they are collaborating with local women to sew masks out of Kendra Scott bandanas.
KES NYC: Producing sustainable, washable protective face masks, of which they have donated over 20,000 of these to two medical centers and two organizations providing aid to homeless New Yorkers. For every mask purchased by a customer, they will donate one.
Khaite: Donated $10,000 to the nonprofit Baby2Baby, and will continue to donate 10 percent of online sales to Baby2Baby. Plus, take 40 percent off select Resort styles.
Khoon Hooi: Re-assigned his production team of drafters, cutters and seamstresses in Kuala Lumpur to help overcome shortages of PPE. They have made 3,000 units of hospital gowns for the medical front-liners of Hospital Kuala Lumpur, Malaysia.
Kimberly McDonald: Funded 30,000 masks to support the healthcare workers on the front lines.
Koio: Five percent of sales will go to the Red Cross and Food Bank NYC if you opt in.
Koral: Offering all healthcare professionals 30 percent off their orders.
Krost: Donating a portion of proceeds to the NYC Food Bank.
La Ligne: Introduced five 19" x 25" limited-edition prints in collaboration with Philadelphia-local screen printers, Awesome Dudes Printing, as well as Artists Julian Brown and Ross Stirling. A hundred percent of the proceeds will benefit No Kid Hungry.
La Perla: Donating 10 percent of proceeds to the COVID-19 Solidarity Response Fund hosted by the United Nations Foundation and Swiss Philanthropy Foundation, in support of the World Health Organization.
Lafayette 148: Using their patternmakers to create patterns for surgical garments, donating 20 percent of sales to The Brooklyn Hospital Center, and have sourced 28,000 masks in China to donate NYC-area hospitals.
Linda Farrow: Will donate 10 percent of all sales from their seasonal edit to the National Health Service in the UK through the end of April.
Lisou: Donating 20 percent of profits to Royal College of Nursing Foundation COVID-19 Support Fund.
Live the Process: Twenty percent of proceeds will be donated to the NYC Food Bank.
Loewe: For every product of the Paul’s Ibiza collection sold between May and August 2020, 40 euros will be donated to educational projects that benefit children in socially vulnerable groups affected by COVID-19, starting with an initial donation of 500,000 euros. They are also donating 100,000 surgical masks to the Spanish red cross.
Lord Jones: Donated $300K worth of our Acid Mantle Repair CBD Moisturizer, High CBD Body Lotion and Heavy Duty Chill Balm to date with healthcare workers to help protect their skin.
LoQ: Donating 10 percent of sales to No Kid Hungry, plus 20 percent off site-wide.
L’Oréal: Has donated to the Professional Beauty Association COVID-19 relief fund to support members of the beauty community that are unable to work, and has donated a supply of dry shampoo to local crisis response teams.
Loup: Donating 10 percent of sales to Meals On Wheels indefinitely.
Lunata Beauty: Donated 500 care packages including their full-sized Make Me Last Dry Shampoo and Hairbrush to healthcare workers in hospitals all over Canada.
Lunya: Launching Nominate a Nurse campaign where you can submit a nomination and they are gifting 55 nurses with their products.
LVMH: Using their factories to produce hydroalcoholic gel and distributing to health authorities free of charge, and has donated 40 million masks.
MAC Cosmetics: Will distribute $10 million to 250 local COVID-19 relief organizations around the world.
Machete Jewelry: Special sale to donate masks to hospitals and care centers at the front lines of the coronavirus outbreak.
Madame Malachite: Will donate 15 percent of all online proceeds to WHO’s COVID-19 Response fund.
Maison Miru: Working with production partners to source masks for donation to hospitals in New York, San Francisco, and Oakland. In addition, for every purchase of their Love Pill Charm Necklace, they will donate 20 percent of the sale to frontline workers at Montefiore Hospital Group.
Malone Souliers: Will donate 20 percent of all full-price e-commerce sales throughout the month of May 2020 to Mèdecins Sans Frontières UK and Global Giving.
Manebi: Provided a donation of 10,000 surgical masks so far for the San Giuseppe Hospital in Milan and the Red Cross. They have committed to allocating a percentage of sales for this effort for as long as required.
Mansur Gavriel: With any bucket bag purchase, 10 percent of sales will be donated to Global Giving.
Marcia: Thirty percent of all sales go to Protège Ton Soignant.
Marie Laffont: For each pair of shoes sold, 30 percent of the retail price will be donated to No Kid Hungry.
Marina Moscone: Ten percent of online purchases will be donated to FoodBank4NYC, and they are using their in-house atelier to produce masks for NYC hospitals.
Marlo Laz: Thirty percent of sales go to No Kid Hungry.
Matek: Ten percent of sales go to charity of your choice.
Mavi: For the month of May, Mavi will donate 20 percent of online profits in support of the Meatball Shop and KIPP NJ, two local organizations directly helping their communities to supply food for those in need.
Mayhoola: The parent company of Balmain, Valentino, and Pal Zileri has donated one million euros to La Fondation Hôpitaux de Paris.
Michelle Waugh: Will be donating 15 percent of her sales from Saks, Goop, and online sales to Feeding America.
Monbouquette Jewelry: Donating 15 percent of sales to Direct Relief.
Mr Larkin: Ten percent of proceeds will be donated to Houston Food Bank. Plus, 25 percent off almost everything with code THANKYOU25, free priority shipping with code FREESHIP.
Mr Saturday: Launched a capsule collection to raise funds for COVID relief, specifically going to artists/creatives through HXOUSE and factories making supplies for healthcare workers through ToArtist COVID Response Fund.
Myra Swim: With the purchase of any item, they will donate four essential supplies for a family in need.
Natalie Mills: Donating jewelry to any bride whose wedding day has been disrupted by the COVID-19 pandemic.
Natureofthings: Gifting their Superlative Body Balm to help nurses, doctors, and first responders.
Naturium: Donating 30 percent of all proceeds through April 15th to Feeding America’s COVID-19 Response Fund.
Neiman Marcus: Partnered with fabric and craft retailer Jo-Ann Stores to facilitate the creation of nonsurgical masks, gowns, and scrubs.
Nili Lotan: Fifteen percent of profits from the Nili Lotan Loves New York collection will be donated to NYU Langone Hospital in support of their frontline medical workers. They are also producing masks and donating them to Masks4Medicine, a grassroots organization of doctors and nurses in NYC.
Noelly: Ten percent of sales from the months of April & May are going directly to Feeding America and Food Banks Canada.
Nonie: Manufacturing washable/reusable masks available for both sale and donation, made from upcycled cotton fabrics. With every mask sold, one will be donated to a frontline healthcare worker in need.
NST Studio: Twenty percent of proceeds donated to Operation Helping Hands, Save the Children and Feeding America.
Olivela: Twenty percent of proceeds from online sales will go to Save the Children and No Kid Hungry.
Onesixone: Donating 10 percent of all sales to Save the Children.
Ora Delphine: Donating 50 percent of sales on May 5th to Feeding America COVID-19 Response Fund to help food banks during the pandemic.
Orcé Cosmetics: Donating a portion of all sales to Feeding America.
Oribe: Offering a 50 percent commission to salon workers on all retail purchases made by their salons’ customers on Oribe.com
Paige: Donating 20 percent of online sales to St. Vincent Meals on Wheels.
PatBo: Ten percent of online sales donated to Feeding America.
Piper and Skye: Twenty percent of profits will go to supporting the production of masks. They have also employed over 30 home-based seamstresses to make non-medical grade masks for vulnerable people and have been distributed to shelters for battered and abused women.
Playa: For every online order in April, the brand is donating 25 meals through Feeding America’s COVID-19 Response Fund. They are also offering frontline healthcare workers a 50 percent off discount on specific items and offering increased commissions in their Salon Affiliate Program, as well as a free gift to the community of salons and licensed hair professionals who aren’t able to work at this time.
Pop-Up Florist: Five dollars of each bouquet sale will go to the New York City Food Bank.
Prada: Financing three ICUs in three hospitals in Italy, and have reconfigured their factories to produce masks and medical garments.
Pulleez: Supplying nurses at over 20 top hospitals nationwide with ponytail holders to keep their hair back.
Purple: Donating up to 10 percent of online sales to fund their medical relief bed project—they are making mattresses to donate to hospitals to use on beds. Plus, free sheets and plush pillow with select mattresses.
Pyer Moss: Converted their NYC office to a donation center, and set aside $50,000 for minority and female-owned independent businesses in distress.
R+Co: Launched a custom home-delivery program for salons and their clients. Each R+Co salon was provided a unique link to share with each product sale earning a 40 percent commission. R+Co is covering all costs associated with the program.
Ralph Lauren: Donated $10 million to COVID-19 relief.
Ranch Road Boots: Will donate a percentage of sales from their spring collection and current season to Doctors Without Borders.
Rixo: Fifty percent of profits from the “Stay at Home” t-shirt will go to NHS Charities COVID-19 Urgent Appeal.
Roam: Will be donating 15 percent of April sales to Make More Masks.
RoC Skincare: Used its manufacturing facilities to produce 10,000 hand sanitizers and has begun distributing them to pharmacists across the country.
Rosie Assoulin: Email the team once you receive your confirmation, and they will donate 15 percent of your purchase to a charity of your choice. Plus, the entire site is 20 percent off.
ROYL: Will donate 20 percent of every purchase to Meals On Wheels.
Ryland Life: This weekend (May 1st through May 3rd), they are donating 50 percent of all sales to The Retreat—an organization whose mission is to provide safety, shelter, and support for victims of domestic abuse, and to break the cycle of family violence.
Sant and Abel: Every time a customer buys a pair of PJs, they can select an additional complementary pair of PJs to send to a frontline hero of their choosing by entering “HEROES” at checkout.
Saylor: Ten percent of E-comm sales will be donated to God’s Love We Deliver.
Scunci: Donated thousands of Button Hairbands to healthcare workers across the Tri-State areas most affected by COVID-19.
Sentaler: Ten percent of online sales will be donated to the COVID-19 Research Response fund at Sunnybrook Health Sciences Centre.
Silvia Tcherassi: Releasing a limited-edition Laaput Mochila bag for which 25 percent of the proceeds will be donated to the Juriaka Community—a small population that is being particularly affected by the negative economic impact of the COVID-19 pandemic.
SITA: Alongside Human B, SITA is raising funds to produce 1,200 masks to be distributed to New York hospitals in need.
Six-Realms: Ten percent of all sales will be donated to UNICEF’s Coronavirus Relief Fund.
SKIMS: Will donate $1 million to families affected by COVID-19.
Sleeper: Blue merchandise will be 40 percent off, and 20 percent of those sales will be donated to civic organization Happy Today through the end of April. Plus, get an additional 15 percent off on Last Chance to Buy Section with code TAKEACHANCE.
Sperry: Donating to the Two Ten Foundation which gives financial assistance to footwear employees.
Staud: Ten percent of proceeds will be donated to Meals On Wheels.
Still Here: Twenty percent of proceeds will go towards a local food pantry in New York to help families in need. Plus, 15 percent off your first order.
StockX: Reached out to friends of the brand to donate some of their most unique and coveted pieces, which will be raffled on their new Campaign for a Cause Platform. Participants can enter the raffle by making a $10 donation on any of the items in the campaign catalog. Proceeds will benefit the COVID-19 Solidarity Response Fund in support of the WHO.
Sunday Riley: Donated 1,000 jars of C.E.O. Vitamin C Rich Hydration Cream to healthcare personnel across America.
SVNR: Fifty percent of online sales will be donated to Meals on Wheels to aid the elderly. Started Project PPE, which is raising funds for PPE and ventilator parts for health care workers on the front lines.
Tanya Taylor: Accepting donations on-site to aid in creating 5,000 non-medical-grade masks. Plus, with every purchase on their archive sale (up to 60 percent off), they will donate five more masks.
Tatcha: Will donate and distribute one million masks to New York City front-liners starting this week.
The Goods Mart: Donated $8K worth of healthy snacks to healthcare workers and has sent over 400 hand-packed snack boxes across the country—all with hand-written notes.
The Sant: Ten percent of profits will be donated to the Clinic Hospital in Barcelona. Plus, 20 percent off sitewide with code THESANT2020.
Thrive Causemetics: Already donated to $350k to Meals On Wheels, Baby2Baby, and Feeding America, and has committed to donating $1 million.
Tiffany & Co: Donated $1 million to the COVID-19 Solidarity Response Fund for the World Health Organization.
Tilley: Has shifted manufacturing efforts to produce masks and gowns for healthcare workers. They will also be manufacturing non-medical masks and face shields direct to consumers with 10 percent of proceeds going towards COVID-19 relief.
Tory Burch: Have donated $5 million in product for healthcare workers, masks and gowns, women-owned small business support.
Tribe Alive: Repurposing remnant handwoven textiles and up-cycled denim to produce protective face masks. For every mask purchased, Tribe Alive will donate a mask to facilities in need through their one for one commitment. Customers have the option to purchase a mask donation, as either a set of 3 or a set of 50.
Uniqlo: Donating 20,000 units of AIRism innerwear to Montefiore Health System and NYC Health + Hospitals.
Viva Aviva: Twenty percent of online sales will be donated to the Food Bank of NYC.
Vestiaire Collective: Launched a charity sale with pieces donated from influential members of the fashion community, and all proceeds will be donated to a number of charities working against COVID-19.
Wacoal: Donated thousands of one-size Ultimate Comfort bras and underwear to hospitals and organizations across the country.
Warby Parker: Utilizing their Optical Lab in Sloatsburg, New York as a distribution center to facilitate the donation of thousands of N95 protective masks to provide healthcare workers the proper protective gear they need and have facilitated donations to different organizations including AmeriCares, National Association for Free and Charitable Clinics, and Pupils Project hospital partners, Johns Hopkins and Boston Medical Center.
Wear Your Dish: Donating 100 percent of their profits from April and May sales to ROAR NY for their NYC Restaurant Employee Relief Fund.
WeWoreWhat: Donated a portion of the proceeds from their swim launch to the Food Bank for New York City.
Zadig and Voltaire: Collaborating with a series of artists to create custom shirts, bags, jackets, and more, and partnered with the National Alliance of Mental Illness, where proceeds from the collection will be given.
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