We’ve been discussing all things denim this week, and unsurprisingly, there’s been much talk about the emerging brands we’re excited about. Denim is a tricky category for new labels. Not only do they have to compete with classic brands like Levi’s and luxury staples such as J Brand and AG Jeans, most ready-to-wear labels roll out impressive denim pieces with every single collection. So what does it take for a new denim brand to stand out? A few have been successful through premium fabrics, sought-after silhouettes, sustainable practices, and jeans that fit like a dream. Ahead, a look at five that have caught our attention.
Andrea Suarez and Katrina Klein drew upon their extensive denim backgrounds (Suarez, a former Rag & Bone executive, and Klein, J Brand’s first employee and later Rag & Bone’s first denim designer) to launch a collection of timeless core staples. Stretch and non-stretch styles come cropped, skinny, and wide-legged, with washes ranging from classic blue to mustard yellow.
This vintage-inspired sustainable brand is the epitome of California cool. If you’re searching for the perfect pair of cutoffs or a dress to carry you from summer to fall, look no further.
There’s a good chance you’ve seen CIE’s signature inverted jeans all over Instagram—marked by belt loops and back pockets at the ankles, and hems repurposed as waistbands. Every piece is made from vintage denim, making each pair one of a kind.
A tall woman’s dream level, Midheaven was founded by model-turned-designer Kathryn Boyd Brolin with the 5'9" and taller set in mind. The brand, which is based in L.A. and sources fabrics from Italy, has since expanded to carry inseams both short and long.
In an era where super-stretchy denim and jeans distressed to smithereens are commonplace, it’s refreshing for a brand to forgo the fuss and stick to premium pairs with vintage appeal. Slvrlake has done just that, with a collection that stands out with its classic simplicity in a sea of trends.
Top photo: Courtesy of CIE
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Top photo: Courtesy of CIE
Want more stories like this?
Blue Crush: The Coveteur Denim Guide
The Best Denim Moments in Coveteur History
The Best Vintage Shops Around the World to Find Denim