Want Affordable Tie-Dye Separates and Organza Gowns? Meet KkCo
Our latest label to watch is perfect for summer.
You know that feeling when you discover a new brand and suddenly your credit card statement skyrockets? That’s exactly how we felt the first time we laid eyes on KkCo. Kara Jubin founded the L.A.–based brand, having cut her teeth at Need Supply as a designer and with a brief stint in PR at Black Frame. Thanks to her mother’s infectious love of fashion, she knew from a young age that a career in the industry, especially as a designer, was inevitable. But rather than limit herself to creating a straightforward fashion label, she sees the company as more of a community, with the clothing itself as the uniform. “KkCo is focused on finding balance within the juxtaposition,” she explains. “I love the irony of artfully weaving boyish and feminine, sporty and special occasion, function and form—KkCo occupies the space between.”
So what does that mean for the clothes she creates? Plenty of oversize tie-dye separates, sheer organza gowns, floral corduroy, and the occasional fisherman vest (in bubblegum pink, naturally). “Each collection is a wardrobe composed of pieces that have effortless personality. We put a lot of emphasis on the details. It’s very important to us to always incorporate the unexpected, something we communicate through our details, trims, and color story.” Since transparency is one of the brand’s key pillars, and Jubin continues to develop the KkCo community to put customers and the collective first (plus everything retails for $325 and under), there’s no need to feel guilty about snatching up every piece from the debut collection, which launched yesterday. We know we will.
Photos: Courtesy of Kkco
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