Sitting on a side street in the suburbs of Detroit is a redbrick three-floor home. From the outside it seems like any other suburban home. But if you’re lucky enough to step inside and head up to the very, very top of the house, you’ll enter a room that, well, pretty much looks like it’s out of a movie. Wall-to-wall, floor-to-ceiling shelves wrap the room, each shelf equipped with remote controlled LED lights to light up 400 or so pairs of sneakers. The lucky owner of this sneaker utopia? Josh Luber, co-founder and CEO of StockX.
Born in Philly, Luber is a Detroit transplant, all for the sake of StockX. His resale marketplace for sneakers, handbags, and watches differs in its customer purchasing experience that is based around the stock market. It was a move he hasn’t regretted, which makes a lot of sense once you realize that StockX is the sneaker world’s go-to for kicks. Luber included. Many pairs from his own collection came from the site, but he’s been collecting sneakers since he saved up from his first-ever job to get a pair of Jordan 5s.
It took us a few hours to get through all of his closet—Luber owns a hundred or so hoodies as well. Everything from Ambush to Kith. While sifting through and ogling over everything, we chatted about his earliest memories with sneakers, his former startup, Campless, that began it all, and the $23,000 pair of sneakers he owns.