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16 All-Natural Beauty Brands We’re Obsessed With

From a superfood cleanser to a hair balm, clean beauty is easier than you think!

By: Valeriya Chupinina

As far as we know, humans aren’t going anywhere anytime soon. But despite knowing this, we continually treat our planet like it is indestructible, which—as the harrowing effects of climate change prove—it is not. One culprit you might not consider as especially detrimental to the Earth is the beauty industry. There are still numerous products on the market that contain harmful chemical agents, including parabens, sulfates, phthalates, and more known carcinogens. Interestingly enough, the E.U. has banned 1,328 chemicals from their cosmetics, but the United States has only banned 30. On top of that, beauty products make up for more than 120 billion units of packaging that are produced every year, as reported by Zero Waste Week last year, which in turn contributes to the loss of 18 million acres of forest per year.

Fortunately, there are many brands successfully making a difference with their beauty products. They’ve committed themselves to avoiding harmful chemical agents, using more eco-friendly packaging, and even donating to causes that want to make the Earth a little greener. While our makeup routine might not seem like it has a major impact, we want to go the extra mile to ensure we’re limiting our effect on the planet wherever we can be.

So if you want to celebrate Earth Day today and look absolutely stunning while doing so, check out 16 of our favorite all-natural beauty brands below.


Snow Fox Skincare Herbal Youth Lotus Tonic, $40

Snow Fox’s founder struggled with rosacea, so their formulas are created to keep each and every consumer in mind. They are “complex and multi-layered, designed to focus on delivering real results.” They’re also certified organic, natural, plant-based, and vegan. We love this Herbal Youth Lotus Tonic because it keeps our skin looking dewy and fresh.

Golde Lucuma Bright Instant Exfoliating Face Mask, $34

Golde’s on a mission to bring good vibes to the wellness industry. It’s founded by a young female entrepreneur whose products are boosted by superfoods—items that make you look and feel good. It also tastes delicious. We’re obsessed with the new Lucuma Bright Instant Exfoliating Mask. It brightens, tightens, and makes our skin glow from head to toe.

Youth to the People Superfood Cleanser Earth Day Edition, $54

YTTP, a powerhouse in the clean beauty industry, uses the best superfoods to custom-blend their own potent ingredients with balanced clinical actives that deliver results you’ll notice immediately. This plant-based skin-care line is offering an Earth Day Edition of their very popular Superfood Cleanser, where $1 from each cleanser sold will be donated to organizations working to protect the planet.

Naturally Serious Zero Baggage Anti-Dark-Circle Eye Cream, $44

When a brand’s mantra is “Clean. Natural. Serious.”, you have to try them out, right? Naturally Serious has also recently committed to using packaging that is reusable, recyclable, or has compostable components. Our favorite is their eye cream, a very serious one- two punch to any signs of aging.

Keratase Paris Aura Botanica Collection Baume Miracle Hair Balm, $40

Your absolute favorite hair-care line has just created an amazing, natural collection called Aura Botanica including shampoo, conditioner, a mask, a wave spray, and more. We hopped on the Miracle Hair Balm immediately—its oils are light yet potent, so your hair is tamed but not weighed down.

Henry Rose Dark is Night Eau du Parfum 50 ml, $120

Well, leave it to Michelle Pfeiffer to take on a fragrance line in addition to her lengthy career and absolutely kill it. Pfeiffer’s line Henry Rose also received the distinction of EWG Verified and Cradle to Cradle CertifiedTM at the GOLD level, with a Material Health score of PLATINUM. We love the scent Dark is Night because it’s got notes of sensual patchouli, wood, and vanilla.

Kora Organics Noni Glow Face Oil, $68

Miranda Kerr’s dedication to clean beauty started during her modeling career, which she then translated into the super-successful line Kora Organics. She believes that because our skin is our largest organ, it works constantly to keep us healthy and support our lives. Their hero product, the Noni Glow Face Oil, is a must-have for its light yet super-hydrating formula.

Arrive Beauty Skin Boost, $26

Arrive, a brand-new clean beauty line, centers its goals around transparency in the beauty industry. They say, “You shouldn’t have to choose between makeup that works and makeup that’s good for you.” They want you to know what’s in their products. The Skin Boost is a great place to start. It’s a tone-evener that works for all skin types and blends easily. Bonus: It also covers breakouts, redness, and discoloration.

Love By Luna Goddess Nail Polish, $18

Love by Luna is a brand like no other, dedicating themselves to self-care, self-love, and clean beauty. Their Goddess Nail Polish is 5-free, so none of the following harmful ingredients are in it: formaldehyde, formaldehyde resin, toluene, DBP & camphor. It’s also vegan, cruelty-free, and made in the USA.

Naturopathica Green for Good Trio, $120

The founder of Naturopathica, Barbara Close, founded this brand in 1995 with a dedication to clean beauty. She used her experience as an herbalist, esthetician, and aromatherapist to develop this unique product line. The Green for Good Trio is a must-have and includes Naturopathica’s classic Aloe Cleansing Gel, Carrot Seed Soothing Facial Oil, and Calendula Essential Hydrating Cream.

Agent Nateur Holi Skin Shave Oil, $42

Agent Nateur was started because their founder, Jena Covello, suffered from hormone-related health problems including endometriosis and adenomyosis, so she dedicated Agent Nateur to clean beauty. While we love Agent Nateur’s deodorant, we’re captivated by this new Shave Oil—it’ll leave you feeling smooth and smelling incredible.

Côte Nude 6-Piece Traveler Set, $42

Mary Lennon and Leah Yari created the brand Côte to provide an elegant nail-care product that followed the standards of clean beauty. They have taken out toxins like formaldehyde, dibutyl phthalate, toluene, camphor, formaldehyde resin, TPHP, xylene, ethyl tosylamide, parabens, and gluten. It’s 10-free, which is practically unheard of in the beauty industry. If you’re a newbie, go for the 6-Piece Traveler Set.

The Nue Co. Nootro-Focus Supplement, $85

While the Nue Co.’s products look incredible, their all-natural probiotics, supplements, and fragrances are practical and clean, too. The Nootro-Focus is a “cognitive supplement designed to heighten mental clarity and sharpen your focus.” It uses psychostimulants, nootropics, and patented ingredient technology to aid brain health.

True Botanicals Pure Radiance Body Oil, $48

True Botanicals’ motto is believing in the potency of pure and using the highest-quality ingredients possible. They’re also certified non-toxic, cruelty-free, and vegan! Their cherished Pure Radiance Body Oil is free of waxes or creams and absorbs right into skin, delivering nutrients, antioxidants, and essential fatty acids. Shine and health forever.

Algenist Elevate Advanced Retinol Serum, $98

Algae is the hero ingredient in all Algenist products, as it’s one of the most nutrient-rich plants the world has ever seen. Algae produces the compound Alguronic Acid, which Algenist naturally sources and sustainably produces. It survives and can regenerate in the harshest environments on planet Earth. We love retinol and its anti-aging properties, so this Elevate Advanced Retinol Serum is perfect for a youthful gleam.

Orveda Deep-Clearing Mud Mask, $99

Orveda is clean-beauty opulence inspired by Ayurvedic philosophy. The Deep-Clearing Mud Mask is an intensive weekly care treatment that thoroughly cleans skin in less than five minutes. It’s bio-fermented, moisturizing, anti-pollution, and it clarifies and refines your pores.

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