Yesterday we were given the news that Beyoncé has music on the way (a deluxe album of old tracks with a few newbies thrown in), and she’s working on a Netflix special (around her 2018 Coachella performance which, yes, we’re still dying over). Today we found out that the singer has also inked a brand-new partnership deal with adidas (or “an iconic partnership,” as they’re calling it). Talk about a good week. “This is the partnership of a lifetime for me,” said Beyoncé of the sure-to-be-internet-breaking news. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth, and social responsibility at the forefront of the business.”
Not only will the singer be acting as a co-creator for signature performance and lifestyle goods (yes, that means sneakers as well), she’ll also be relaunching her Ivy Park brand through the global brand. Our eyes are peeled for a release date—yours?
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