In a totally shameless fashion obsessed way, there is nothing that we love more than a good dress. And when that dress just happened to be designed by a collective of four bad-ass female friends—well consider us sold.
Newly launched Black Iris is a limited edition womenswear collection that draws on classic and iconic elements for inspiration and recreates them for modern day dressing. Completely in tune with the times, the goal of the line is to create versatile yet timeless enough pieces that will allow you to buy less and wear what you have more. Founded by four women of completely different backgrounds, they felt their busy lives (which included carpool, work events, school events) did not have a wardrobe option that took them from the start of their days all the way until the very last glass of wine out at dinner at a price point that was reasonable.
Below, we hear more from this new female founded fashion force (also known as Aly Gradone, Candice Miller, Chloe Rosenberg, and Rachel Wexler) on their various backgrounds, how they run the business and how they first met.
Photo: Courtesy of Black Iris[Listicle particle error: Unhandled HTML element 'big' in post 2650790900 (context: Element not in supported or skip lists) Element HTML: Please tell us a bit about your backgrounds:]
How have you divided up the roles within the company?
“As Chief Merchandising Officer, Aly is responsible for managing the collection lifecycle. She is involved in the inspiration and design of each collection, and handles sourcing, design development, fit, and production.
“Candice is the Chief Marketing Officer for Black Iris, handling all social media, press requests and events for the brand. She also contributes to the design inspiration for each collection.
“Rachel is the Chief Operating Officer for Black Iris, running strategy, overall business operations, and finance.
“Chloe’s role as the Creative Director is to manage all aspects of the brand’s design aesthetic. Her responsibilities include developing the print and color story, rendering and designing each seasons’ line of dresses, tops and skirts, and brand identity and graphic design. She also is integral to creating the mood and inspirational story for each collection.”
Photos: Courtesy of Black Iris
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