“You had nights where, although you had nothing, it felt like you were working on something that could be really big.” Listening to designer John Elliott recount the birth of his namesake line alongside his wife, Rochelle Elliott (who heads up womenswear), you can tell that they remember those first few transformative years as if they were yesterday. They deemed seeing Jay-Z and Beyoncé in their pieces following their first wholesale drop at Atrium and having Kanye show up to their first-ever runway show as the two moments that made them realize they had made it. “[We realized] we had a shot. This wasn’t a pipe dream anymore, this was a business,” John crooned.
From the first pair of jeans they designed to their latest jewelry collab with Japanese brand M.a.r.s, John and Rochelle’s Beverly Hills home was a treasure trove of gems that served as a timeline of their brand’s history. They have their personal uniforms down pat—each of their closets were full of tees (both vintage and new), denim, and a whole lot of footwear (Rochelle’s was also partial to designer handbags and boots)—it was a winning formula. Exhibit A: We had access to all three colorways of the John Elliott x Nike LeBron “Icon” sneakers. Exhibit B: Rochelle had a gold mine of old Céline. And Exhibit C: We had one heck of a good time playing with John’s collection of original Jordan 1’s from 1985. You see what we mean when we say a winning formula? Plus, shop pieces inspired by their closets here.