If you’re a lover of jewelry, you may have taken note of one particular New York-based brand that has been taking over.

Shami

, by twin brother and sister duo

Kelly

and

Mark Shami

, is behind Alexa Demie’s nameplate necklace and hoop earrings,

SZA

's red-and-gold

S

pendant necklace, and

Ella Mai

’s custom

“

Boo’d Up

”

hoop earrings (among many others).

The Shami siblings have jewelry in their blood—their father owned a jewelry store on 47th Street. After several years of planning and plotting (while both working numerous jobs), their namesake brand finally came to fruition in 2017, and not too long after, Shami has been spotted everywhere. After many days spent scrolling through the

Shami Instagram

and

website

, we caught up with Kelly (who handles all of the brand’s design elements) to get the backstory on the brand, discuss a few collaborations, and find out what’s next for them.

[Listicle particle error: Unhandled HTML element 'big' in post 2650788681 (context: Element not in supported or skip lists) Element HTML: They wanted to honor their father and everything he taught them:]

What it’s like to work with family:

“When it comes to being in the office or meetings, we tap into business-partner mode. I feel like our sibling relationship easily shifts from best friends to professionals. I am also best friends with his girlfriend,

Danielle Guizio

. The three of us are really close, and we value each other’s advice and opinions.”

The most surreal moment since launching the brand:

“Working on the

Nike collaboration

was definitely the most surreal. It all happened so fast, and we worked really hard to deliver the pieces and custom packaging. The collection sold out instantly at [the] ON AIR: Air Max Day event in Brooklyn last March. I still wear those pieces almost every day.”

On custom pieces:

“We frequently do custom pieces for clients. We do many special pieces for musical artists, film [and] television, or for people [we meet] through stylists. Those processes are always fun because they are collaborative. I start by sketching pieces with descriptions of material to be used. I have the client give me feedback, and we move from there. I love seeing custom pieces come to life and live in photographs and people’s jewelry collections.

“We manufacture most of our collection here in New York. Some other pieces, depending on weight and design, are manufactured in Taxco, Mexico, which is known for its sterling silver production.”

Her dream collaboration:

“I would love to collaborate with the New York Yankees. I see a lot of illegal Yankee logo jewelry, which is sort of a cult favorite amongst jewelry shops around New York. I would love to have a small collection to be sold in the stadium. Maybe even one day I would love to design a World Series ring.”

Who she’d love to see in her jewelry one day:

“I would love to make jewelry for Serena Williams. She is a big inspiration to me. I love when athletes aren’t afraid to wear jewelry while competing.”

What’s next?

“I am always working on new ways to create new personalized styles. I don’t remember the last time I was ever not wearing some type of nameplate. It’s a staple for me, and I think people are drawn to something [that is] personally theirs. We are also working on a small line of cut-and-sew graphic shirts that are made in the USA. We want to tell the story of New York’s Diamond District through our products.”

Photos: Courtesy of Shami

Want more stories like this?

Ih Nom Uh Nit Is the Brand Every Celebrity Already Knows—But You Don’t (Yet)

Fashion Editors Are Obsessed with This New Shoe Brand

You’ll Lose It Over This New Brand’s Woven Bags