october 2018 beauty product launches

The 26 Best Beauty Products That Launched in October

From an $8 face mask to a $220 cream.

By: Katie Becker
Photography: Alec Kugler

As fall temperatures turn chilly, I’ve been warmed by all these new launches from the brands we know and really really love. We’ve got a new kit from Drunk Elephant, a whole new sparkly collection from Anastasia Beverly Hills, and Isabel Marant made an appearance on the beauty scene this month with her L’Oreal Paris collab. Find many more remarkable new beauty products that debuted for skin, hair, and makeup in the last moon cycle—26 in all. They’re spookily amazing.


Burberry Her Eau de Parfum: With a campaign fronted by Cara Delevingne and shot by Juergen Teller, Burberry Her is the fashion house’s new fragrance and was created by one of our favorite perfumers and a go-to for the brand, Francis Kurkdjian. The blend has fruit but no vanilla, so it’s young and sweet, but not like candy.

Anastasia Beverly Hills Loose Glitter: You might still have time to run out and stock up on these for Halloween tonight (doesn’t rainbow disco ball sound like an uplifting costume?) and don’t forget the glitter’s sister product, Glitter Adhesive, which acts like liquid double stick tape for the sparkles.

Drunk Elephant Agent Ellie KitHoliday gifts sets are a lot more fun when they come with a detective magnifying glass as well as the best products from cult clean formula skin care brand, Drunk Elephant.

Biore Blue Agave + Baking Soda Whipped Nourishing Detox Mask: What's cool about this affordable new drugstore mask is the delicious whipped texture, but what I like most is that it balances oil absorbing clay with skin soothing agave.

Cochine Saigon Cedar & Vietnamese Oud Candle: I love the backstory of this fragrance brand, which uses notes that are signature to southeast Asia to inspire its fresh, green, and warm fragrances. This candle has deep woodsy notes that, to me, smell like celebrating Christmas on the beach. It’s coming soon!

Jergens Brilliance Skin Illuminating Moisturizer: Your old reliable drugstore body moisturizer, but with a touch of highlighting ingredients blended in to lend your limbs a little glow. Hopefully by candlelight. At a sexy Halloween party.

Rituel de Fille Celestial Sphere Eye Soot Dark Constellations: In the Coveteur offices, we often reference this eyeshadow formula as a favorite. It’s clean of questionable ingredients, but the colors are completely mesmerizing and the formula is luxury level. These six shades are limited edition, so go get your favorite(s) now.

Olay Masks Fresh Reset Pink Mineral Complex: When you glide this creamy stick mask over your face, you'll think three things: you'll be happy that you don’t have to get any product on your hands, you’ll be surprised you got something so smooth at a drugstore, and when you rinse it off you’ll be stoked how your cheeks feel soft rather than stripped.

Giorgio Armani Eyes to Kill Stellar Eyeshadow: Any of these six shimmery colors looks instantly flattering and fancy, and it’s a creamy smooth formula, so all you need is to use your ring finger to gently apply a wash of the pigment across your lids.

L’Oréal Paris x Isabel Marant Amaze Lip and Cheek Gloss: When I first got the little leather pouch of Isabel Marant’s makeup products with L’Oréal I would have told you the red lipstick was my favorite of the collection. But after meeting the designer to discuss her creative process, I realized how much she loved creating the lip and cheek tint, and it became my new favorite.

Maison Margiela Mutiny Fragrance: Beauty editors love a good Margiela fragrance. We all have one in our collection that we love the most and it’s different for everybody. The newest, Mutiny, is a tuberose-based fragrance with vanilla and oud, plus citrus and orange flower. And, ironically, I would call it quite regal.

Jillian Dempsey Cheek Tint Cream Blush: I use Jillian’s Lid Tint—a subtle natural cream shadow—almost daily. Now she has a range of six cheek tints that make your skin look like you just took a run. Or had a great makeout sesh.

Rodial Intense Regeneration Drops: With droppers like these you can add concentrated drops of tried and true skin care ingredients like glycolic acid and retinol to your favorite moisturizer.

Origins Hello, Calm Face Mask with Cannabis Sativa Seed Oil: You could call this stuff the good good. And yes it does get your skin high. As in elevated.

Dyson Supersonic Hair Dryer in 23.74k Gold: The super cult hair dryer is in a limited edition colorway of super royal blue and gold. Or they could be Hanukkah colors, too.

Christian Louboutin Eye Colours: The ultra luxe makeup line now has eye shadows in 12 shades—6 matte nudes and 6 gorgeous metallics. They come in a signature bottle and brush applicator that will remind you a lot of the original Christian Louboutin nail polish.

MAC Powder Kiss Lipstick: A lightweight matte in 13 pretty colors. The formula, which is like a melting powder (the newest big formula trend), is perfect for creating a “blurred” lip look.

Sisley Paris Velvet Nourishing Cream: Everything Sisley makes is the luxe of the luxe. What makes this cream worthy of its $220 price tag? The botanical-based hydrating ingredients, including shea butter and omegas. Use it both day and night for stellar moisture resilience until spring.

Redken Dry Shampoo Paste 05: When I’m trying to get that second or third day texture (or the kind of tousled look that suggests other activities), this texturizing paste can be added into the roots for a volume boost or cocktailed with a curl cream to create separated, cool-girl waves.

Shiffa Amuse Dissolvable Patch for Smile Lines: The built-in “needles” in these patches help infuse skin care ingredients like sodium hydroxide and hydrolyzed hyaluronic acid super deeply to plump and treat the deepest wrinkles like that “parentheses” around the mouth, which are some of my biggest concerns right now.

Rene Furterer Lissea Thermal Protecting Smoothing Spray: I spray this in before touching up my hair with a hot tool like a flat iron or curling iron. I know in the longterm is keeps my hair from breaking so quickly, but in the short term it simply looks shinier and feels smoother.

Huda Beauty Overachiever Concealer: We have such a soft spot for Huda Kattan in the Coveteur offices as well as for her Huda Beauty products. This concealer comes in a nice range of shades and applies like a soft creamy concealer but covers like a concentrated paste. Plus, the cooling applicator tip makes it soothing like an eye cream.

Revision Skincare DEJ Night Face Cream: I met the Revision Skincare team a long time ago. They actually own their own lab (this is a major rarity), so they are able to create really potent and effective products at a much more affordable price than most brands. I trust everything they make, especially the DEJ line which contains retinol, peptides, and vitamin C.

Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Color: Remember when the red Lip Stunna came out last year? Now there are these amazing new shades, including a pure black that reminds me of Beyoncé’s graphite gray lip color on Instagram last week. I’ve never wanted so badly for my lips to look like I just ate a lump of coal, but here we are.

Lowengrip Get a Grip Hand Balm: This skin and hair care range, Löwengrip, has great design and popular formulas in Sweden. Now they’re in the US and this hand balm, which uses shea, went straight to my desk for the rest of the winter.

No7 Laboratories Line Correcting Booster Serum: This Boots brand is a new spin-off for the mass skin care brand. They’re based in the UK and well-known for being the best-proven anti-aging skin care you can get in a drugstore. That’s due to a heavy dose of peptides (the protein ingredient that tells your cells to behave in particular ways). Now this new line is doubling down on the cause with this serum that’s promised to deliver similar benefits to Botox in the long run by reducing deep wrinkles.

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