may 2018 beauty product launches

17 Best New Beauty Products That Launched in May

Including a perfumed body gel that feels crazy-good and a fuzzy-tipped lipstick.

By: Katie Becker
Photography: Alec Kugler

We always seem to be a little ahead of ourselves, don’t we? Even though we have three more weeks until summer, this last month has been entirely about changing into above-the-knee skirts a bit too soon and making brave ventures to the beach at the hint of a forecast above 70 degrees. But we can’t help ourselves, and that’s exactly how I feel about the May beauty launches this year: I want them all. The latest launches scream *summer,* whether they will be prepping you now or saving you in sweaty mid-August (keep your eyes peeled for my favorite new lightweight concealer in the slideshow below for this very purpose). See below for my 17 favorites that came out this past month.


Dior Airflash Spray Foundation: This is 100 percent my all-time favorite foundation, and every time I wear it I get compliments on my skin. When I’m running late (which I always am), this is the fastest possible way to get the medium to full coverage I like with a totally blended finish. And, OK, this isn’t technically new (the product's been out for almost a decade), but they did update the formula and expand the shade range with eight new tones, so there’s newness, you see?

L’Occitane Aqua Reotier Ultra Thirst-Quenching Gel: This French brand sources most of their hero ingredients from around Provence, where they are based. They recently partnered with a nearby thermal spring to source the calcium-high water that makes this new line tick. They also help keep the land protected long-term, which I love.

Givenchy Le Rouge Liquide: I said “wow” out loud when I saw this lipstick bullet, which is plastic with a plush tip, through which liquid lipstick comes through. It’s easy to apply, slightly sheer, and I got about a million compliments on No. 308 Rouge Mouhair, a “poppy red” that leans just slightly, sliiiightly magenta.

Clé de Peau Beauté Synactif Gel Cream Perfume: I’ve been waiting months to share this one! The texture on this body gel-cream is insanely addictive and perfect for the summer because it’s light and cooling. If you like rose, you’ll love Clé de Peau’s famous Synactif fragrance that’s laced in.

Living Proof No Frizz Instant De-Frizzer: The concept here is genius: You come in from the humidity, and this mist will depuff and smooth frizz thanks to the famous high-tech MIT-developed molecules in the formula. The performance is legit: I mist, then run my hands over my hair, and it definitely tames it back down.

Hourglass Veil Retouching Fluid: When I first tested this on the back of my hand, I thought there was no way it could cover up my acne marks—it’s too thin or fine of a formula. But like all Hourglass products, this is beautifully crafted with a high level of pigment and a finish that disappears into your skin. I’m hooked.

Bite Agave Lip Mask in Lavender: This cult lip mask is so good, they started making it with tints so you can wear it during the day. The newest tint, lavender, is really meant for nighttime—the scent should help lull you into beauty sleep.

Jo Malone London Cattleya Flower Body Mist: You might think an orchid has no smell—you’d be wrong. And you’ll also want it on your body.

Make Up For Ever Artist Color Pencil: Beyond just needing to see these on my desk every morning to make me feel organized and calm—look how lovely they are all together!—I love that Make Up For Ever called a spade a spade and just made universal makeup pencils in 39 colors that are to be used anywhere on your face—eyes, lips, brows, or otherwise.

René Furterer Solaire Protective Summer Fluid: As my hair becomes more dry and frizzy with age (and I continue to bleach it blonder and blonder), I’ve finally figured out I need to start using a sunscreen whenever I spend a lot of time outside so I don’t end a vacation week with a totally fried mop.

NARS Orgasm Afterglow Lip Balm: The fashion-favorite makeup house doubled down on it’s iconic blush and created an entire makeup line based on the ultra-flattering peach shade of Orgasm. We love the lip balm, which will, thankfully, become a permanent part of the line.

BareMinerals Love Every Lash Micro Defining Mascara: I like really fine mascaras so I can do really lightly tinted lashes or build up to something more dramatic. I’ve always loved MAC Haute & Naughty and recently started using Glossier’s new mascara. This will join my arsenal of fine-weight mascaras.

Hairstory New Wash Rich: My hair is so dry, I face lectures from hairstylists constantly about what mask to use. That’s why I welcome this super-hydrating version of Hairstory’s cult-favorite New Wash (their no-shampoo shampoo), which removes dirt and grime, but not all the healthy oils. Tip: Really massage the formula in for much longer than you would a normal shampoo—that’s my best trick to make sure it cleans *just enough.*

Fenty Beauty by Rihanna Killawatt Foil Freestyle Highlighter Duo: Tell me how to stop hoarding Fenty. Please. Everything Rihanna and her team create for her makeup line is crazy eye candy and really fun to use. It’s so addictive. These limited-edition summer shades of her highlighter duo feel like accessories you have to snap up—there’s nothing like them.

Ouai Sun of Beach Ombre Spray: Thank you, Jen Atkin, for answering our ’90s nostalgia prayers and creating a 2018 version of Sun-In. And this holographic bottle is the perfect complement to my new Fenty highlighter collection.

Dr. Brandt Pores No More Pore Refiner Primer: This month’s limited-edition packaging of the Dr. Brandt classic was created to raise money for the Dr. Brandt Foundation, which in turn sends kids to free museum tours and art classes this summer. The tube looks awesome in a flat lay, makes your skin smoother before foundation (or without foundation), and, most important, supports an important cause.

Marc Jacobs Eye-Conic Multi-Finish Eyeshadow Palette in Fantascene: Every time I use an eye shadow from one of the Marc Jacobs Eye-Conic palettes, I get compliments. Other beauty editors even *know* it’s Marc Jacobs because it’s become such a cult favorite. I’m excited about these seven new shades in the summer palette, particularly the coppers.