new beauty product launches 2018

41 Best Beauty Products That Have Launched This Year

From an $8 foaming face wash to a $400 body-firming microcurrent device.

By: Katie Becker
Photography: Alec Kugler

We’re all determined to make 2018 a better year. While most of us mean that in much bigger, broader terms as to the state of the world, I’m also not mad at the many pretty beauty products that have launched in the new year. We need the little joys, too! (If a $300 face serum and $400 body-firming micro-current device count as little. Don’t worry, there’s also a fantastic $8 foaming face wash.) Below, find my favorite new launches in makeup, skin care, hair care, and fragrance. We also put them in rainbow order just ’cause.


Kenzo World Eau De Toilette: This is a straight-up fruity floral perfume—very girly. And basically made just so you can take a selfie holding the bottle up over one eye, so be sure to do that.

Julep Triple Quench Deep Hydration Sheet Mask System: Our social media editor, Brooke Bunce, is a serious K-beauty expert. I gave this to her about a week ago, and she was truly taken by how amazing her skin felt afterward. To me, that’s a gold medal.

Glow Recipe Watermelon Glow Pink Juice: Following in the footsteps of its Instagram sensation that is the Watermelon Glow Sleeping Mask, this K-beauty brand made a sister hydrating serum.

Glossier You Perfume Solid: If you loved the musky fragrance when it came out a few months ago and also love the satisfying metal swivel packaging of brands like Lilah B and Kjaer Weiss, this is all you. I mean, You.

Dior Lip Glow: The beloved pH-controlled tinted lip balm now comes in 10 new shade variations. I like 006 Sheer Berry.

Nars Highlighting Blush in Free Soul: This limited-edition pressed powder for spring is like Orgasm, but lighter, less orange, and packs more glow.

Lancôme Ombre Hypnose Mini Chubby: I love pink and red eyeshadow (it’s just blush for your eyelids). This stick makes the look quick and easy. And it also comes in other candy pastels like yellow, mint, and lavender.

Avène Cold Cream Lip Butter: I was lucky enough to get a preview of this product during one of the coldest days of winter. It is my new favorite lip balm. Easy call.

Oribe Serene Scalp Soothing Leave-On Treatment: You don’t have to have dandruff to have scalp issues. The health of your scalp can really affect the hair that grows out of it, so if you have any issues, whether irritation or buildup, this serum can help. And it doesn’t leave your roots feeling greasy.

CHANEL Poudre À Lèvres Lip Balm And Powder Duo: This is the ultimate super theatrical matte red lip. First apply the moisturizing lip balm, then coat lips in the intense red pigment. Bonus: Lightly dust a teeny amount of the powder on your cheeks for blush.

Giorgio Armani Si Passione Eau de Parfum: With Cate Blanchett as the face, they hardly need selling points, but I like that this new version of their Si franchise has both vanilla notes and fruit pear notes. Basically catnip for my boyfriend.

Gucci Guilty Absolute Pour Femme: Blackberry, wood, rose, patchouli, and Alessandro Michele. Sold.

Ren Ready Steady Glow Daily AHA Tonic: This clean, fairly natural toner exfoliates with lactic acid and will bark extract, for results not unlike beloved Biologique Recherche P50.

Bioré Baking Soda Acne Cleansing Foam: If your skin tends to be oily (don’t fret; you will have fewer wrinkles as you age, which is glorious), this salicylic acid-based foam wash will help prevent breakouts. Use it only once a day to start, then try it twice a day.

Avène Trixera Nutrition Nutri-Fluid Cleanser: Body wash for extremely dry skin from the brand that makes my all-time favorite face mist!

Clé De Peau Firming Serum Supreme: It makes skin firmer, glowier, and with smaller pores. It’s super lightweight if you don’t want to use heavier creams, but want old-lady-level anti-aging (that would be me).

Anastasia Beverly Hills Amrezy Highlighter: This is for golden robot C3PO-level cheekbones. Get your Lumee in position.

Caudalie Premier Cru The Serum: You probably know this French skin-care brand for its famous face mist, adorable spas, or insane private vineyard where they get their grape-based anti-aging ingredients. This is the serum to go with their top-of-the-line anti-aging range.

Chloé Nomad Eau de Parfum: A totally new fragrance for the chic boho Chloé girl with oakmoss, freesia, and Mirabelle liqueur.

CHANEL Le Vernis in Giallo Napoli: The only way to pull off yellow nails is with a fresh coat of bright lemon yellow with a glossy top coat. And make it CHANEL.

Dr. Jart+ Shake & Shot Rubber Hydro Mask: Talk about Instagrammable packaging! Also, I love Dr. Jart+ formulas. They were one of the OG K-beauty brands to come to the U.S.

Goop Nurse! Bath Soak: I, like Laurel Pantin and Jane Larkworthy, am obsessed with taking baths and signed the lease on my apartment just because of its huge (meticulously clean) tub. A long soak before bed or when switching from work to play is a game-changer. Just in time for the most dramatic cold and flu season, Gwyneth launched five bath soak formulas, including this one with mustard powder, manuka, and eucalyptus, which helps your body relax and restore.

Yes To Cucumbers Cooling Mud Mask: What I love about this mud mask is you don’t have to dip your fingers into a jar to apply it—you just roll it along your face. Tip for clay masks: Don’t let it dry all the way, or it will start to irritate your skin instead of benefiting it. Rinse this off after five to 10 minutes.

CHANEL Ombre Premiere Longwear Cream Eyeshadow in Verderame: A blown-out peacock-y green eye for spring is a bold statement that would make any eye color pop.

CHANEL Rouge Coco Gloss in Aphrodite: I would use this blue lip gloss over a red color to make it look a little more berry.

Mamonde Floral Hydro Cream: This brand just came to the U.S. from Korea, so of course I gave it to Brooke to test. She is obsessed, which is always a very good sign. Even though it’s a gel, which can normally not be hydrating enough, she says this moisturizes like a cream and is especially good for seasonal transitions.

Susanne Kaufmann Rejuvenating Hand Peel: You know when you leave the dentist and your teeth feel impossibly smooth and new? This is like that. But for your hands. And I’m in love with the deep blue color.

SkinCeuticals Discoloration Defense: The brand did a really strong study with this serum, and it reduced post-acne dark marks by 81 percent after 12 weeks of use, and works on all skin tones. I have pretty bad hyperpigmented acne scars (this is actually the second-largest dermatological concern globally). Thetranexamic acid, niacinamide (a really powerful ingredient you can also find affordably in many Olay products, by the way!), kojic acid, and a sulfonic acid might sound scary, but it’s blended so it won’t irritate your skin.

Sisley Hair Rituel Revitalizing Fortifying Serum for the Scalp: The motto of Sisley’s new hair-care line is skin care for your scalp. This lightweight serum is meant to be massaged into your scalp (loving this already…) and contains plant extracts and nutrients to support your hair bulbs.

Biologique Recherche Patchs Defatigants: For the serious skin-care junky, this launch brings together cult-followed brand Biologique Recherche (I’m a follower, too!) and the eye patch trend. These fight puffiness, bags, and wrinkles all at once.

Lancôme Advanced Genefique Hydrogel Melting Mask: The Genefique serum became extremely popular thanks to a special Bifidus extract that helps make skin strong. This mask contains just as much of the extract as a whole bottle of the serum.

Nest Fragrances Wisteria Blue Eau de Parfum: I loved this one enough to take it home with me (which is saying a lot). It’s floral but in a fresh gardeny way—not sweet at all.

Renée Rouleau Overnight Eye Serum: Just like the rest of our face, our eye area needs some exfoliation to prevent unwanted wrinkles. This serum does that very, very gently with glycolic acid and lactic acid, and helps balance it with aloe vera.

Deborah Lippmann Nail Color in I Put A Spell On You: The nail pro (and renowned jazz singer) Deborah Lippmann launched a whimsy inspired spring color collection that includes this trippy, oil-slick-like lavender.

Memebox I Dew Care Space Kitten: This peel off mask is majorly irridescent to make you look like you are totally from space. Maybe not like a kitten, but equally as Instagram-worthy.

Nexxus Keraphix Reconstructing Treatment: When your hair needs ALL the help. A protein derived from black rice fills in all the “potholes” of damage in each hair strand.

Aveda Invanti Scalp Revitalizer: In case you’re noticing this “skin care for the scalp trend”—it’s very real. The Invati system helps with hair loss and breakage, and improved the issue by 53 percent for women who used it for 12 weeks.

Marc Jacobs Le Marc Lip Creme: This lipstick feels extra chic to use because of the magnetic caps that close with a firm click. Now in five new nude shades.

Boots No7 Early Defence Glow Activating Serum: For a drugstore skincare brand, I find that Boots has strong science behind it. This is an anti-ager for people who don’t yet need more anti-aging, but want to prevent collagen loss and fight pollution.

NuBody by NuFace: Microcurrent technology is one of the only real ways to fight sagging at home. True skin-care junkies all have a NuFace microcurrent device at home—now you can do the same on your entire body. Spend five minutes on each area you really want to target.

Olivarrier Fluid Oil Squalane: This is another new product that our K-beauty expert on staff, Brooke, fell in love with immediately. Squalane is a moisturizing ingredient our skin loves (it’s basically the basis of all of Kiehl’s). This is a really simple and effective hydrating serum.

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