While becoming a world-renowned multi-hyphenate professional might feel like a fairly recent phenomenon, there are few who have reached the level of Steve Aoki’s success and notoriety. The musician, DJ, producer, and record executive has been stealthily adding “fashion designer” to his repertoire of skills over the past 20 years, much to the delight of street-style devotees everywhere. Listen up, kids who are screen-printing band t-shirts in your parents’ garage—you might have a fashion career in your future. So, when the opportunity arose for us to photograph Aoki at his sprawling Las Vegas compound, we absolutely jumped at the chance. Seriously, how many people have both a custom-branded trampoline—complete with a foam pit for practicing stage dives—AND the largest Jeremy Scott x Adidas collection (over 70 pairs of shoes!) known to man? Believe us, it was just as epic as it sounds.
“When I bought this house, it was like a shell,” he says of his aptly named “Aoki’s Playhouse.” “I spent two years building out each room into a different story. I believed the attention to detail in every room was really important, and each has its own characteristic, personality and purpose. I have so much square-footage to work with [that] I could really envision this fantasy, where I never really have to leave because everything that I would want to do is inside.” We’ll definitely attest to that—the space feels more like an after-party oasis than one man’s bachelor pad. And that’s before we even got to see his closet.
With friends like Jeremy Scott, Mike Amiri, and Kith’s Ronny Fieg (a fellow Coveteur alum!) giving him advice, it’s not surprising that Aoki has finally brought his Japan-made Dim Mak Collection to the US after four seasons. “It’s a hybrid between L.A., American culture, and Japanese high-end fashion.” We had to know how he manages to fit any designing into his schedule between a globe-trotting lifestyle and current residency at Hakkasan Nightclub, JEWEL Nightclub & Wet Republic Ultra Pool in Las Vegas. “I have a design studio in the house [that’s] just dedicated to fashion and making one-off pieces for myself. I’ve got to road-test those pieces—make sure it looks right and feels right and it’s durable, then add it to a future collection.” After watching him nail multiple backflips into his custom foam pit, it’s obvious that Aoki his figured out exactly how to balance work with some much-deserved play.