How 8 Editors Keep Their Eyebrow Game on Point

From minimal grooming to multi-step ordeals.

By: Hannah Baxter
Photography: Alec Kugler

There are few things in the world of beauty as polarizing as eyebrows. Seriously, is there anyone who escaped the teeny tadpole-style mania of the ’90s unscathed? With so many new trends popping up every year—which are luckily much more flattering than in the past—we’re finding ourselves asking for more and more advice on how to maintain our own (sometimes unruly) pair. Coveteur’s editors and staff possess the full range of brow styles, from bushy and product-laden, to never-seen-a-pair-of-tweezers chic, so our grooming routines vary widely as well. Here’s what eight of them had to say about the products they love (if any) and how they maintain the fiercest brows possible.


Hannah Baxter, Assistant Editor

Not to brag, but my eyebrows definitely get the most compliments out of anything else on my person. I always appreciate it, because not only do I spend a lot of time and effort to keep them looking full and fierce, but it’s been a very long road to get to this point. I inherited my dad’s full, bushy brows, and I made the huge mistake of over-plucking AND shaving them in middle school. It was a dark time in my life. After several painful years of regrowth in high school, they finally resumed their natural state, which is long, slightly arched, and BIG. Thank you, Brooke Shields and Cara Delevingne, for all you’ve done for us. I treasure them, and thank my lucky stars that they willingly grew back into existence. Now, I trim them bi-weekly (otherwise they’d start to curl and point in every direction) with a clean brow brush and small scissors. I pluck daily—seriously—lest they start to overtake the space from my mid-forehead to the top of my eyelids. Then I use Anastasia Brow Wiz in Light Brown in short strokes throughout my whole brow, brush them out, and apply Glossier Boy Brow—Blonde for a more casual look, and Brown for intensity. I also get a monthly brow tint at Boom Boom Brow Bar in the West Village to keep them looking their fullest, and if I’m going makeup-free, they still appear groomed. It’s a lot of work, but totally worth it, especially when strangers DM me on Instagram to tell me my brows are beautiful!

Katie Becker, Contributing Beauty Editor

My eyebrows are thick, blonde, and curly. I’m just as emotional about them as any one of us, but the most frustrating thing is the number of opinions other people have about what I should do with them. Depending on who I talk to, they are either too shaped and should never be touched again, or they’ve gone wild and need to be manicured. But there’s one thing no one disagrees on: They should be tinted. When I recently had my hair chopped off and dyed blonder, my colorist Eva Scrivo took them a shade darker than usual for optimal contrast and I love [it]. Normally, I religiously book with the amazing Sabah at Blink Brow Bar at Saks Fifth Ave every couple of months to do threading and tinting. My at-home routine is strictly brush them up with a spoolie—I rarely even use a gel, let alone a pencil. The greatest compliment I got recently was at a bar with makeup artist Bob Scott who insisted they were penciled in. He even leaned over and used his thumb to double-check that I wasn’t lying. Tint for the win.

Jill Novara, Co-Head of Sales

I love a bold eyebrow, but the trick is making them look natural. I used to fill in my eyebrows with any old eyeliner I could find in my makeup bag. Then I discovered Anastasia Brow Wiz in Dark Brown and it was life-changing. I carry my brow pencil and orange Tweezerman wherever I go. Now touch-ups are as easy and routine as applying lip gloss.

Klara Kobylinski, Editorial Intern

I’m naturally blonde with fine, straight hair, so unsurprisingly these qualities also extend to my only subtly arched, somewhat patchy *grimace* eyebrows. Let’s just say they’re not my defining feature. I’ve never been into waxing, mostly because I don’t really need it—my brows are pretty tame and I keep away wandering hairs with a good ol’ pair of tweezers. While I help out the hair on the top of my head with occasional highlights, so too do I accentuate my brows with a hint of color, although in this case, I go a tint darker with the help of Anastasia Beverly Hills Brow Powder Duo. I’ve used the palette in Taupe for as long as I can remember, which I love for its easily blended, complementary shades. I’ve recently added Glossier’s Boy Brow in Blonde to my arsenal, which adds color and keeps my brows in place.

Leah Faye Cooper, Features Editor

When I was in middle school, my mother told me to never ever pluck my eyebrows. She said they were perfect (perhaps a bit of an overstatement) and that I’d ruin them forever if I broke out the tweezers. In a rare instance of adolescent maturity, I listened to her. I’ve never plucked, waxed or threaded my brows, and I don’t use any brow gels or pencils either. It’s one less thing for me to worry about, which is great, because my hair care routine is far from low-maintenance.

Samantha Sutton, Editor

I grew up with bushy brows that faintly connected in the middle—that’s right, I basically had a unibrow! (You couldn’t notice it immediately, but trust me, it was there.) The summer before 8th grade, my mom took me to get waxed...and I had a horrible reaction. My skin was irritated for almost as long as it took for the hair to grow back, and the same thing happened the next time (so it wasn’t just a fluke). Since then, I’ve stuck to tweezing, and I don’t really fill them in unless I have somewhere special to go. I’m currently trying to grow my brows out, so I’ve cut back on most of the maintenance and am hoping for the best. Perhaps I’ll try microblading in the future, or even—gasp!—eyebrow extensions, to fill in any parts where the hair is sparse. But we shall see!

Ezinne Mgbeahuruike, Contributing Social Media Editor

My eyebrows are naturally thick but not as thick as I would like, so I fill fill FILL! My eyebrow threader knows exactly what to do when I sit in her chair. A light clean-up with a bit of arching usually does the trick! I brush out my brows for about 30 seconds or so before filling them in with Anastasia Beverly Hills DipBrow pomade. I try to keep it as simple and natural as possible.

Tara Gonzalez, Assistant Editor

There are certain insults that still sting years later; ones that you never forget. For me it’s a thirty-second scene from fifth grade. I was standing in front of my bathroom mirror with my friend, applying makeup for the first time, when she looked at me and said, “You should probably do something about your eyebrows, they’re too big.” I had already felt this way about my hair so I really didn’t appreciate her feedback. Looking back, it’s funny because what used to make me feel self conscious is what makes me feel good about myself now. I’m glad I never tweezed my eyebrows—I like them as they are: big, dark and thick. I don’t do much to them aside from a monthly eyebrow threading at DAWA Threading Salon in my neighborhood to tidy them up. Every day I also apply Glossier Boy Brow because it just helps fill in any gaps and darkens my brows just enough to draw some extra attention. Annnnd that’s really it! Two steps only! My eyebrows are probably the only part of me that’s truly low-maintenance, I really just love them the way they are.