What we know now that we are only one day away from the launch of KKW Beauty.
Wait, wasn't Kanye coming out with a beauty line? Technically, isn't Kylie Cosmetics the competition? Isn't Donda? Are Kim's products going to be a limited-release drop? Did Mario Dedivanovic have a hand in crafting them? We have so many questions! Thankfully, a lot of those questions have now been answered (with the exception of a potential Donda line) now that we're only one short day away from launch.
Here's what we know so far:
Kim's line will focus on skin as to not overshadow or compete with lil sis Kylie's lip kits.
KKW's first product is a Crème Contour & Highlight Kit that will include both light and dark contour shades, as well as two highlighters; one matte, and one shimmer. The kit comes in four different shades (light, medium, dark and deep dark) and will retail for $48.
But wait, there's more: while Kim has been teasing the kits, Mario Dedivanovic has been testing them live on Kim's Snapchat & IG Stories right now. We made it conveniently easy to find below.
What else do we know?
Drop date is: June 21st 2017 at 9 am PST
Sources are predicting that the 300,000 units that were produced of the kit will sell out in under five minutes, equalling $14.4 million (!!!) in sales.
.@MakeupByMario does my makeup with my @KKWbeauty kit! Launching in two days! Watch more at https://t.co/va7ys78MvF https://t.co/JcGTNYod1V— Kim Kardashian West (@Kim Kardashian West)1497917966.0