These Are the Most Popular Hair Products at 5 Major Retailers

The checkout counts don’t lie.

By: Naomi Nachmani
Styling: Meagan Wilson
Photography: Jake Rosenberg

When it comes to style, we’re all for going against the status quo. Admittedly, it doesn’t always end up the way we envisioned it in our heads, but hey, neither did basically any early-2000s trend (*cough* shiny cargo pants), and we all still came out okay, right? Despite that, we know there’s always a thing or two to learn from a like-minded consumer—namely, the most banked-on beauty products on the market. So what are the most popular items to grace beauty junkies’ shopping carts? We turned to Sephora, Nordstrom, Net-a-Porter, Space NK, and Credo to find out. First stop: haircare.




Dyson Supersonic Hair Dryer: Dyson’s “intelligent” heat-controlled hair dryer takes haircare to a whole new scientific level. Powered by a digital motor, the efficient, compact, and seriously sleek dryer prevents heat damage by internally measuring the temperature every 20 seconds, helping to dry hair faster and bring out its natural shine.

Ouai Dry Shampoo Foam: A girl’s *true* best friend. Created by celebrity hairstylist Jen Atkin, Ouai’s unique foam formula goes from wet to dry, reviving your roots one ping-pong sized pump at a time.

Bumble and bumble Hairdresser’s Invisible Oil Primer: The light-weight primer ideal for dry and coarse hair, detangles, preps and protects strands from harmful UV rays and heat stylers.



DryBar ‘Detox’ Dry Shampoo: For post-spin (and hung-over mornings), the micro-powder blends easily into all hair colors, giving a boost to roots and ridding limp locks of excess oils.

Aveda Thickening Tonic: Aveda’s botanical mixture promises to thicken strands from top to bottom and leave you smelling fruity-fresh.

Aveda Brilliant™ Damage Control™: Spray your way to healthier hair with this heat- and hazard-protecting styling tool.


Rahua Color Full Shampoo and Conditioner: So you’re a “natural” blonde? Rahua’s Color Full Shampoo and Conditioners are formulated with rainforest-grown oils and enriching pigments sustainably sourced from the Amazon to help protect and preserve color-treated hair.

Captain Blankenship Mermaid Dry Shampoo: We mean, mermaid is *in* the title. Talc-, sulfate-, and paraben-free, Captain Blankership will give your hair a much-needed boost and clean.

Evolvh Ultimate Styling Lotion: Credo’s “ringlets in a bottle.” The 5-in-1 botanical formula adds volume, shines, smooths, defines, and holds curls.



ROSSANO FERRETTI Parma Prodigio Regenerating Treatment: The Benjamin Button of haircare, the restorative treatment reverses years of sun, heat, and styling damage and works to protect cuticles and ends, improving hair health for the long run.

Original & Mineral Mini Volume Minerals Kit: The cutest hair kit in the game. The five chemical-free minis include a detox shampoo, strengthening shampoo and conditioner, “miracle” mask, and restorative treatment.

Davines Oi Shampoo: A continuous sell-out across retailers, the go-to antioxidant-filled shampoo smoothes, hydrates, and protects tresses from harmful hair-aging UV rays.


Oribe Dry Texturizing Spray: Dry shampoo meets shape-shifter: Oribe’s invisible spray builds volume, texture, and absorbs oils, leaving you with fuller, refreshed hair, sans blowout.

Ouai Dry Shampoo Foam: So good it made this list twice.

Christophe Robin Cleansing Purifying Scrub with Sea Salt: Not your average shampoo: the sea salt scrub naturally exfoliates, soothes, and rebalances sensitive and oily scalps, while cleaning and moisturizing your hair. The perfect antidote for post-hair-treatment irritation.

Photo: Shot on site at 6 Columbus, a Sixty Hotel; On Solveig: Dress, Jonathan Simkhai; Coat, Sandy Liang; Hair, Angela Soto; Makeup, Andriani