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We Can’t Get Over Irene Neuwirth’s West Hollywood Store

It might be the most beautiful space in L.A.

We Can’t Get Over Irene Neuwirth’s West Hollywood Store
Emily Knecht

Here are a few things we love about Irene Neuwirth: her personalized pet portraits, every single thing she’s ever made, and the design of her West Hollywood flagship store. Not to get too Stefon here, but it has everything; a giant wooden donkey, a kitchen (where strangers actually hang out), a pink couch, and tons and tons of jewelry. It’s literally one of the most beautiful spaces we’ve ever seen. And we’ve been in a lot of spaces.

If you’ve ever been, then you know what we’re talking about. And if you haven’t been, then now we’re *kind of* bringing you.

Click through below to see just how magical this shop is, and to read all about how it came to be and exactly what that hippo planter is doing in there. And if you want to see it for yourself, head to 8458 Melrose Place.


“When we signed the lease for the store, which happened really quickly, I was walking down the street in Beverly Hills by one of the fancy, traditional jewelry stores, and they had a bunch of men outside holding trays of champagne for people. I thought of how I could create the exact opposite experience of that; how to create a store where it really felt like a home.”
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