How Instagirls Choose Fragrance
6 fashion girls find their signature scent. In collaboration with Sephora.
We're going out on a limb here: fragrance transcends just about every other beauty category—it's in a league of its own, so to speak. It's no secret that it's deeply personal, intimate in a way that even the discontinued lipstick you buy in bulk and keep in your refrigerator can't compete with. Commercials love to tout that scent is the strongest sense tied to memory for a reason—it's true. We dare you to take a whiff of that first perfume you received for Christmas and wore all through high school without being taken back to flip cup and finals. It's the reason why people buy scents specifically for major life events, like weddings, or even just especially epic travel destinations: it's an olfactory time capsule.
With that in mind, there's no better excuse for a new scent like a new season. Namely, spring. Nothing gets us more in the mood to spontaneously drop cash for something shiny and new than the arrival of bare legs and iced coffee; and what better way to capture the memories spurred on by a carafe of rosé than with a new signature scent, right?