Patty Lu

Designer; Co-Founder & Creative Director, The Vernacular. New York.

By: Emily Ramshaw
Styling: Emily Ramshaw

While it’s true that Instagram is our primary research tool, there are a few other, more IRL methods that come in handy on occasion. Like, for example, when we’re sat next to someone particularly chic at a press lunch. Or, when we spy someone at the 3.1 Phillip Lim NYFW show, attempt to follow them out of the building and end up losing them in the mass of street style photographers. That last: Patty Lu. It was a true sense of ‘who’s that girl.’ And you better believe that while we might have lost her in the crowd, we used our aforementioned Internet stalking skills to track her down, no problem.

If you recognize Lu, it’s probably from Phil Oh or Tommy Ton’s snaps of her running around New York arm-in-arm with her friend and business partner, Megan Gray. And, other than having her name (along with Gray’s) on a digital destination called The Vernacular (Google that now), that’s about all we knew about her, too. That is, until we found (slash, forced) ourselves at her Brooklyn brownstone. Let’s just say it took one look at her vintage and Reed Krakoff filled closet(s—there were three or more) for us to get it.

The explanation for what might be the largest collection of Reed Krakoff we’ve ever seen? Lu was a longtime designer at the label, duh. And the vintage? Well, it’s the kind of collection we wouldn’t mind slotted straight into our wardrobes without any of the hunting-for-it fuss. We mean, do you see that white Courrèges pant suit?! Mix that in with footwear from Ghesquière-ear Balenciaga and a small helping of Céline and you might have what amounts to the perfect thinking woman’s wardrobe—a little bit intellectual, a lot “experiemental” (in Lu’s words). But when we started prying about the mood boards, fabric swatches and sketches lining her home office walls, well, she got a little bit tightlipped. All we know now is that she’s putting together a brand new label with her boyfriend—so maybe we will be able to actually own her wardrobe after all.