CEO & Creative Director, Veda. New York
One of the questions we always ask our Coveteur family is the five items they think every woman should have in her wardrobe, no matter what. And almost without fail, the number one item is a leather jacket. But of course it is. What could possibly be more versatile? Dressed up, dressed down, layered in winter, a near constant in spring, summer and fall. We’re not generally fans of outfit repeating, but the perfect leather jacket is probably the single item that can be worn every single day and without ever being boring or (shudder) uncool. That’s not to say, though, that would don’t have multiple leather jackets—and since the garment(s) pretty much rule our closets and daily dressing routines, one of our longtime favorite labels is one that places as much importance on them as we do. Enter Veda. And enter, for that matter, the CEO, creative director and founder of the brand. So when she invited us over to her Lower East Side apartment, well, we couldn’t not get on board, her being a girl after our own leather-loving heart and all. "The idea to hone in on the leather jacket was born out of a fruitless search for the perfect leather jacket,” she told us when we asked why she chose to launch the label in 2008. (Sidenote: perhaps that’s why we’ve managed to collect so many—because we can never find the completely perfect one. Then again, we’re kind of okay with always being on the hunt.) As you might expect from someone who manages to turn out “perfect” coats season after season, she had a lot of other items that fit that impossible adjective. Things like Dries Van Noten coats and Isabel Marant eyelet dresses and Proenza Schouler bags. Come to think of it, we’re pretty sure we could wear all those things everyday, too.