WTF is... EE Cream?
Because, really, how many formulations of tinted moisturizer can there be?!
WTF is EE Cream? Our new, ahem, investigative series gets to the bottom of questionable new trends.We're hardly the types to dismiss the billion-dollar beauty business based on face value alone. But if there’s anything that leaves us scratching our heads in an industry that, at the end of the day, runs on inanimate objects that are pretty to look at and fun to talk about; it’s skincare and the somewhat insane array of products we’re meant to cover our face with. And there’s one in particular we’d like to address today—because, really, what the f*ck is EE cream?
We were pretty satisfied when BB cream first came along and made its way over this side of the pond (thanks, South Korea), because to be perfectly honest, we were doing pretty well with straight up tinted moisturizer. Then along came CC cream. Then, yes, DD cream. And right when we felt ourselves slipping into new product withdrawal, comes Estée Lauder’s aptly named EE cream, a new alliterative tinted potion meant to improve your complexion and skin tone.