Emily Schuman

Author and Founder of Cupcakes and Cashmere. Los Angeles

“I knew I wanted to write about food and fashion… and I knew I wanted to come up with a name that was cute and people would remember,” Emily Schuman, the blogger (and newly deemed author) behind,

Cupcakes and Cashmere,

told us. After a week of narrowing down a ton of options, Schuman knew she had it.

“You probably were like, ‘Okay, what are the two things I like: Spaghetti and stilettos…”

“Starbucks and cocaine!” Erin chimed in. We all laughed; Schuman included. But seriously, the names of blogs these days! Okay, so The Coveteur isn’t exactly a ‘normal’ name but we must say the kids are getting pretty creative.

Celebrating her blog's eponymous book with a fête at Holt Renfrew in Toronto, we caught up with Schuman at the Four Seasons Hotel. Despite being completely swamped with press, she still managed to squeeze in some time for TC.

Schuman greeted us all dolled up (beauty secrets below!) in a pair of ornate, sculpted CHANEL heels gifted from her husband. Schuman is kind of like a next-level, modern-day Martha Stewart; she's practically a human Pinterest board and knows everything there is to know about food, fashion, DIY and beauty. In fact, she scribed her first book amidst maintaining her blog daily and planning her wedding. There’s seriously nothing this girl can’t do!

As for her tricks to a flawless face? “In the morning I wash my face with a gentle, exfoliating cleanser, which is important since I have really dry skin. I follow that up with Estée Lauder Advanced Night Repair and their eye serum to keep my skin dewy and finish with Kiehl's moisturizer with SPF.” Schuman also swears by: Kerastase deep conditioner (“essential for my color-treated hair that's naturally a not-so-cute mousy brown”), Lush's Flying Fox (“the most amazing smelling jasmine body wash”) and Anastasia Brow Fix (“a wax pencil that keeps eyebrows in place”).

After chatting briefly about her Italian honeymoon and her gig guest blogging for Estée Lauder, it was time to go… but not before getting a full on false lash tutorial (keep your eyes peeled for that one!).