Rumi Neely

Model; Blogger, Fashion Toast. Los Angeles

We’ve been following Fashion Toast, Rumi Neely’s style blog, since way back when it was a little eBay shop full of vintage treasures. Jeffrey Campbell Litas aside, Rumi exemplifies all the essential blogger qualities: the bang-on ombré (trust us, she had it way before it was “a thing”), the chunky wedges, the sheer blouses, the pouty lips, the oversized frames…do we really need to go on? She’s the one in the front row replacing veteran editors and the one snapping photos of herself in whimsical outfits alongside her blogger bestie, Bryan Boy.The epitome of west coast style, Neely’s L.A. pad was white, bright, simple, and lush, complete with subtle blush flowers, a gorgeous cream chandelier and a light wood table that served as our shoots base camp. The barefoot beauty was rocking a casual Vanessa Bruno dress at our shoot and toured us around her pad, showing off her multiple closets. Neely’s also got a modeling gig going on, too, which made Jake’s job a B-R-E-E-Z-E. She coyly posed for Jake’s camera in girly frocks and furry hats, even picking up a racket for an impromptu game of badminton. Neely even welcomed a surprise visitor who swung by: Ben Baller, in the flesh. (Check his Cov feature, kids. Guaranteed to blow your brains.)