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french brand la veste

The French Brand Creating Fashion’s Dreamiest Blazers

Your new fall staples, right this way.

By: Hannah Baxter

You know that vintage plaid blazer you’ve scoured the ends of the earth to find, but to no avail? Or how about the wide-leg gingham trousers every French girl seems to own in multiples? We’re here to let you in on a little secret—you don’t need to spend hours upon hours in thrift shops anymore, because there is a pair of designers (in France, of course) who are creating them right now. *Cue happy dance.*

La Veste is the brainchild of Blanca Miró and María de la Orden, who both have years of experience in the fashion industry. De la Orden runs her own brand, Mau Loa, in addition to being sales manager for the Who’s Next trade show team. Miró is the co-founder of the Vasquiat fashion platform and collaborates with luxury brands, as well. Clearly, their acquired tastes have been expertly honed, which translates exceptionally well to La Veste (which translates to “jacket” in French).

“We design and create especially for women that have strong personality,” they explain via email. “A woman [who is] always looking for exclusive and unique pieces. Quality, sustainable, and handcrafted production is our priority.” They cite inspiration from classic cars, the architect Ettore Sottsass, the 70s, and Pippi Longstocking (aka Pippi Langstrumpf). There is no shortage of vibrant colors throughout the line, seen in the form of an oversized tangerine checked blazer or a lemon-lime striped trouser. We can easily imagine ourselves wearing the checkered bucket hats on a beach somewhere in the Côte dAzur living our best and most stylish life. Fans of the effortless French-girl style, or even those who appreciate a vintage-inspired silhouette, prepare to snatch up every single piece. But don’t wait too long—they’re frequently sold out of almost every style on the site.

Photo: Courtesy of La Veste

Photo: Courtesy of La Veste

Photo: Courtesy of La Veste

Photo: Courtesy of La Veste

Photo: Courtesy of La Veste

Photo: Courtesy of La Veste

Photo: Courtesy of La Veste

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