shop new mascaras

The 6 Best New Mascaras for Bold, Come-Hither Lashes

Because gravity-defying lashes are always in style.

By: Hannah Baxter
Photography: Jake Rosenberg

Ask any makeup aficionado what their favorite product is, and more often than not you’ll receive the same answer: mascara. Whether you’re looking (and feeling) tired, or you missed your monthly lash tint appointment, a few swipes of your favorite formula is just the thing to brighten up your face. But not all mascaras are created equal, as many of you have come to learn in your years of trial and error, so when a new tube comes across our desks, we’re always game to test it out. From an electric-blue tint to keeping a curl that defies gravity, these six mascaras are our latest beauty obsessions.

If You Want a Killer Curl

IT Cosmetics Lash Blowout Mascara, $25

Cult-favorite IT Cosmetics teamed up with Drybar to create a wand inspired by a barrel hair brush—a must for getting bouncy waves. Your lashes are left with tons of volume and a curl that lasts into the night.

If You Want Bold Color

CoverGirl Exhibitionist Mascara in True Blue, $8

This mascara formula has already been a staple in our makeup bags, but now CoverGirl has debuted an electric-blue version to much fanfare. If you want to spice up your beauty look without committing to a colorful eyeshadow or statement lip, this is about to be your new secret weapon.

If You Want a Glossy Look + Hydration

Kevyn Aucoin The Volume Mascara, $28

If you’re in the market for an intensely black, glossy effect on your lashes, meet this Kevyn Aucoin mascara. The extra-black pigments help define each individual hair with a single swipe, while jojoba oil locks in a dose of moisture.

If You Want Long-Lasting Lift

Revlon So Fierce! Mascara, $9

Looking for length and lift? This new Revlon formula delivers every single time. It contains a blend of paraffin and rice bran waxes to keep your lashes from dropping by the afternoon, so there’s no need to reapply.

If You Want Extra Volume

Lancôme Hypnôse Buildable Volume Mascara, $28

This mascara promises six times the volume over others on the market, meaning your lashes will look otherworldly fluffy after only one coat. The SoftSculpt formula also prevents clumps and ensures a smooth application with the patented brush.

If You Want to Keep It Vegan

Mad Hippie Mascara, $19

With no silicone, petrochemicals, parabens, perfume, SLS, phthalates, animal ingredients, or synthetic dyes, this mascara keeps your eyes feeling as comfortable as they are come-hither. Added almond and jojoba oils moisturize and keep your lashes healthy despite the constant wear and tear of removing makeup.

×