“I started my blog 10 years ago in college, about to graduate with a degree in print journalism, in the midst of the financial crisis. I had several gigs in my hometown but then got laid off. So I started a blog so I would at least have somewhere to share my writing and photography. This was pre-Instagram, pre- every social platform you could probably think of.
“I wasn’t looking at it like, ‘I can grow my audience so I can make my own business.’ I just wanted to make friends on the internet. It was cool to later meet people that I might have not otherwise met.”
AND THEN WENT ON TO WORK FOR GOOGLE:
“Eventually I got a job at Weardrobe as a community manager in San Francisco. Then they got acquired by another company––Google. My plan wasn’t necessarily to work at a big tech company, but it was a great opportunity to learn from really amazing, smart, and intelligent people.
“The five years there I would not trade for the world. I learned so much, and working on my blog at the same time helped, because I was focusing on the social media marketing. I was able to really see how the industry worked holistically.”