How Digital Creator Krystal Bick Does It All in a Day

Time working at Google prepared her for an unconventional path (that involves popping up offices wherever she goes). In collaboration with Bloomingdale’s & Theory.

A variety of career backgrounds and skill sets can bring one down the road of Digital Content Creator. Of course, time spent building the OG fashion blogging community Weardrobe and, in turn, time at Google, help too. In the case of Krystal Bick, who worked full-time at the tech giant, it also included years of considerable grind building her audience (essentially working two jobs on very little sleep) for years before making the leap into doing her own thing. That’s not to say she’s taking it easy now, though. She went solo five or so years ago, and in the time since, she’s created her own lane, traveling all over the world and collaborating with bucket-list-worthy brands.

So when, in the words of Bick, you occasionally find yourself using a public park bench as your office—in search of Wi-Fi to shoot off selects to a client—what does that mean for your work wardrobe? We spent a day with Krystal (an AM workout at Sky Ting Yoga, a coffee meeting uptown at Felix Roasting Co., a quick shoot, then calling it a day with happy-hour drinks at The Jane Hotel’s Old Rose) to find out.

“I mean, that’s why I love Theory, because there are so many classic, easy pieces that you can dress up for a traditional office environment, but you can take a lot of those separate and style them in fun ways, more casually.”

HOW SHE STARTED WORKING IN DIGITAL AS A HOBBY:

“I started my blog 10 years ago in college, about to graduate with a degree in print journalism, in the midst of the financial crisis. I had several gigs in my hometown but then got laid off. So I started a blog so I would at least have somewhere to share my writing and photography. This was pre-Instagram, pre- every social platform you could probably think of.

“I wasn’t looking at it like, ‘I can grow my audience so I can make my own business.’ I just wanted to make friends on the internet. It was cool to later meet people that I might have not otherwise met.”

AND THEN WENT ON TO WORK FOR GOOGLE:

“Eventually I got a job at Weardrobe as a community manager in San Francisco. Then they got acquired by another company––Google. My plan wasn’t necessarily to work at a big tech company, but it was a great opportunity to learn from really amazing, smart, and intelligent people.

“The five years there I would not trade for the world. I learned so much, and working on my blog at the same time helped, because I was focusing on the social media marketing. I was able to really see how the industry worked holistically.”



















“You could wear this to the office, but you could also wear it after work with a higher heel and easily go to drinks or something. I love midi skirts, but what sold me on this shorter length was that the shirt is a little boxy and oversized.”

HOW SHE DRESSED TO STAND OUT IN SILICON VALLEY:

“I love a suit with a little spin on it, with a cropped ankle and little block heels. I wore a lot of them when I worked at Google. Workwear in Silicon Valley is very, very casual and I would come on campus in a printed suit with high heels, and everyone looked at me like I was the crazy one. [laughs] Love a suit, ankle cropped trousers, love a good low block heel because they are the easiest to get around during the day.”

WHEN SHE KNEW IT WAS RIGHT TO DO HER OWN THING:

“My whole team was very supportive of me balancing both at the same time, because I could bring knowledge from both sides of the table to my day job. But I didn’t get a whole lot of free time.

“I hit a breaking point while I was at Google, after I’d transferred from San Francisco to New York, where I was like, ‘I need to choose one or the other.’

“My manager was very supportive. He was like, ‘As an employee here, my job is to try to get you to stay with the company. But as your friend and somebody who just wants to cheer you on, I would be upset if you didn’t try this.’ That was about four or five years ago now.”

WHERE YOU’D CATCH HER IN THIS LOOK:

“You could wear this to the office, but you could also wear it after work with a higher heel and easily go to drinks or something. I love midi skirts, but what sold me on this shorter length was that the shirt is a little boxy and oversized.”

“INFLUENCER”? “BLOGGER”? HOW SHE DESCRIBES WHAT SHE DOES EVERY DAY:

“My short answer for people is that I’m a writer, and I’ve always viewed myself that way. The only reason I started my Blogspot was because I wanted somewhere to write. I don’t like to lead with ‘influencer,’ because I just don’t like the idea of my job solely being that I am trying to influence someone to do something. I would rather inspire someone to do something or to think about something differently.”

WHAT AN AVERAGE WORKDAY CAN LOOK LIKE:

“No two days are the same. It can be a combination of planning photo shoots (usually based on the best lighting) and meetings. I’m constantly going to my management team’s office or FaceTiming with them to get updates on campaigns and different moving pieces. I also set up an office wherever I go. I bring my laptop with me everywhere and usually a change of clothes. My office can be in a coffee shop, my office could be in a park as I get Wi-Fi from somewhere nearby, so I can edit photos and send them off quickly for approval. I have to be flexible!”

HER WORK STYLE:

“If I’m running around a bunch, but I also need to shoot something, I like to look pretty polished and put together. I’ll default to a midi dress or skirt and usually have a blazer that I can throw on. I do quite a bit of easy suiting. I love a suit with ankle-cropped trousers and a good low block heel—they’re the easiest to get around in during the day.

“If I’m working from home, catching up on email or invoices, usually I’m in something really easy—a pair of jeans, a button-down shirt. I mean, that’s why I love Theory, because there are so many classic, easy pieces that you can dress up for a traditional office environment, but you can take a lot of those separate and style them in fun ways, more casually.”







“I love that plaid Theory dress—the asymmetrical cut across the bias is so unique and pretty. I got a lot of DMs about it, actually!”

THE BIGGEST MISCONCEPTIONS ABOUT WHAT SHE DOES FOR A LIVING:

“I always say that I’m doing my job well if it looks beautiful on the surface. It’s changed a little bit because [Instagram] Stories shows the behind-the-scenes, so my reader can see how much goes into a typical shoot.

“A lot of what’s shared is beautiful, and don’t get me wrong, I’m really grateful to be able to indulge in all of the projects, but there is a lot of what happens behind the scenes that usually doesn’t even get shown. It takes a lot of thought, planning, and production.”

HER FAVORITE LOOK FROM OUR SHOOT:

“I love that plaid Theory dress—the asymmetrical cut across the bias is so unique and pretty. I got a lot of DMs about it, actually! It’s easily worn in the office environment, but you can dress it up for drinks afterwards with a leather jacket or an oversized blazer for that boy-meets-girl vibe.”

WHY SHE’S A SUCKER FOR A MIDI-LENGTH (LIKE THE DRESS FROM OUR SHOOT):

“I am just a creature of comfort and I love easy, classic, timeless dresses, usually in a midi-length because I find they’re the easiest to live in throughout the day. If I really need to be running around a bunch, but I also need to shoot something and look pretty polished, I default to a midi dress, usually with a blazer that I can throw on.”

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