Brand New
nynne kunde namesake brand

If You Want Structured Womenswear with a Twist, Check Out Nynne

Lucky us, the Nordic-inspired brand is rolling out handbags this year.

By: Jodi Taylor

Daring, sophisticated, and cosmopolitan are the three words designer Nynne Kunde uses to describe her contemporary namesake brand, Nynne. A Copenhagen native, Kunde attended school in London, studying fashion design at Istituto Marangoni. “My graduate collection from Istituto Marangoni was about female empowerment as a reaction to the political climate, [and] it has become my constant inspiration,” Kunde explains. “The brand’s philosophy lies in the exploration of dressing as a form of power and aims to uplift women in their daily wardrobe.”

 

The Nordicinspired brand launched in August 2018 and has rolled out one timeless piece after another since; from pleated dresses and blouses to ruched lamé pants, the collections have screamed sophistication, or “daring yet sophisticated,” as Kunde puts it. This year the designer is focused on expanding into worldwide retailers and evolving the label. “Besides the ready-to-wear collection, the brand is expanding the jewelry and accessories offerings with bags,” Kunde says. (She then hinted at an exciting collaboration with a large Italian retailer—fingers crossed that’s happening in the handbag department.)

 

As she expands, Kunde is committed to keeping the brand as sustainable as possible. “Our philosophy is less is more. We create timeless pieces which can be [worn] over decades, and we only do main fashion seasons,” Kunde says. “With our leather pieces, Ive design lines in mind for possible alterations and restyling. If people get tired of the silhouette, they have [an] alteration option instead of getting rid of the garment. For our SS20 collection, I am experimenting with recycled silks and nylons, [incorporating them] with cotton and fine wool. We’ll continue to evolve our sustainability initiatives and try to incorporate as many as we can afford.”

 

Photos: Courtesy of Nynne

 

Want more stories like this?

Respiro Studio Took Your Favorite Hair Barrettes & Turned Them into Bags
Swimwear Brand Haight Is Worthy of Your Most Luxurious Vacation
Keep Your Eye on Outerwear Brand Ochi

Part of the series:

Brand New

VIEW THE SERIES
×