shop foundation for women of color

The Best Foundations, BB Creams, & Concealers for Women of Color

Time to dig into what’s really working.

By: Nandi Howard

As a woman of color, finding your makeup shade can often feel nightmarish. Before beauty brands started to pay attention to customer complaints about shade options, there were very few options for products. A handful of drugstore brands had increased their range, as well as one or two high-end powerhouses like Bobbi Brown and Estée Lauder. But thanks to more inclusive brands like Fenty, the beauty industry has expanded the shade range of concealers, powders, and foundations to sometimes 50 or more in order to cater to black and brown women, which turns you into a real pro at swatching, but also makes you wonder if its more of a marketing ploy or a genuine attempt to expand the beauty community. So while we do have more options to choose from, what are the best products out there that deliver great color payoff, an ideal finish, and wear evenly throughout the day?

After spending hours on YouTube, weve rounded up the highest-rated products for women of color that will help perfect your skin. From foundations to BB creams and concealers, shop them all below.

 

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