You’ll Lose It Over This New Brand’s Woven Bags
0711 TBILISI is putting the country of Georgia on the fashion map.
Everyone knows that European designers are synonymous with fashion. Period—full stop. But it’s not just the Italian, French, and British houses that are creating pieces every fashion insider wants to wear. To our surprise and delight, Nino Eliava and Ani Mokia, the founders of new accessories brand 0711 TBILISI, are shifting our sights to their home country of Georgia via their structural woven handbags.
“We are lifelong friends and studied and worked together in London,” they explained via email. “Ani’s background is business, whereas Nino’s is a mix of business management and fashion marketing.” Before launching 0711 TBILISI (named after their favorite numbers and the capital of Georgia), they founded MOREISLOVE, an e-comm platform that caters to their Georgian clientele, and stocks designers like Adam Selman and Walk of Shame Moscow. Not long after, the idea for a line of signature bags took shape. “We were aiming to create a high-end accessories brand produced locally in our beloved country of Georgia.”
These are not your typical bags—the craftsmanship and attention to detail in the weaving is truly special. Top-handle bags have been trending for a few seasons now, but Eliava and Mokia have created a new spin on the traditional shape with their use of yarn, wood, and plexiglass. Using locally sourced materials and artisans (they currently have a team of over 50 craftsman), the designers supply the raw materials to Georgian manufacturers, who then create the unique woven exteriors and handles. “The frames are made in Georgia by X-Architecture, who laser-cut the customized plexiglass and plywood shapes that are the main base of [our] bags.” The yarn options come in anything from pink to rust—and many have sparkly threads as an added eye-catching detail—with a detachable nylon strap for over-the-shoulder wear. The final product is the perfect marriage of homemade aesthetics with an elevated, luxury design.
Now, with everything from clutches to baguette-style totes, all made with either their signature hand-woven yarn or debut leather, 0711 TBILISI is hoping to move beyond bags to design a full range of wearable accessories and knitwear. If you’re having trouble picking a favorite, you’re not alone—even the designers have a tough time choosing. “My current favorite is the Bea Belt Bag,” says Nino, a new style that debuted at the 0711 TBILISI spring/summer ’19 presentation in Paris. “[Mine is] the cross-body Baby Bea Bag with [the] golden handle,” adds Ani. The dreamy colors for the latest collection were actually inspired by the cult 1962 movie Dr. No. We recommend stocking up on a few styles for fall—you can never have too many bags, right?
Photos: Courtesy of 0711 TBILISI
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