Ask any sneaker addict, and chances are they’ve seen and coveted a particular pair of Nikes that had ~not~ one, but four swooshes layered on top of one another. This particular pair, however, was never ~officially~ released by Nike—they were the brainchild of sneaker customizing master John Geiger. Geiger, a Pittsburgh native, has had an eye for giving sneakers his own spin since high school. Now his most recognized pair (aforementioned), which is aptly named “Misplaced Checks,” has been referred to on numerous occasions as “the blueprint to today’s DIY trend.” We even came across a pair while visiting Andre Branch.
When Geiger moved to Miami at the end of 2015, he was in the midst of dropping the third release of this sneaker and beginning to work on his eponymous footwear line, John Geiger Co. (now worn by the likes of Iman Shumpert, Wale, and Marcus Stroman). As we sat in the middle of his downtown apartment amongst Kaws artwork and Supreme skate decks, he fired out stories about the relics of his creative endeavors sprinkled around us, including a pair of aqua “Miami 305” Air Force 1s, which sold out immediately when DJ Khaled purchased almost every pair.
As we placed Céline sunglasses around Kaws Companions and balanced sneakers on The Beatles Bearbricks, we chatted with Geiger about his other hustle—a clothing line with an extremely relatable name, Diet Starts Monday—and how almost every single sneaker in his 200+ collection is hand-customized.
Click through the below gallery to see Geiger’s collection. Read about how “Misplaced Checks” came to be and why Teyana Taylor is the reason he’s getting into kids’ sneakers.