Jacquemus kicked off Paris Fashion Week with a fun, breezy show at the Musée Picasso titled “La Bombe” in honor of his late mother, Valerie, who was the inspiration for the collection.
The brand is named after her, and elements of her style always find their way into each collection. This season, the Jacquemus aesthetic shifted from sculpted tailoring to looser silhouettes based on his mother’s beachy glamour. The designer drew from childhood memories of evening walks on the beach, when they would walk around the port in the South of France, where he’s from.
Models walked down the runway wearing mismatched ceramic earrings, mules with geometric heels, sarongs tied nonchalantly around their hips, and wide headbands. They were glowing as they walked to an upbeat soundtrack that included Gloria Estefan’s “Conga” in teeny mini-dresses, midi-slip dresses with one strap sliding off the shoulder, and various iterations of the ruched white shirt dress. There was a casual sensuality about the opaque lurex slip dresses, black pants cropped above the ankle, and beautifully draped tops that were twisted and tied. Swimwear, a staple at the beach, was reimagined as dresses with voluminous skirts reminiscent of sarongs.
