Taking Cues on Wearing Denim From Every Cool Girl’s Favorite Brazilian Designer

Mari Guidicelli owns more than 50 pairs of vintage jeans. New York.

Styling: Noah Lehava

We speak often of that certain intangible ~thing~ that makes someone innately cool. And when we first spotted Mari Giudicelli in the campaigns of brands like Maryam Nassir Zadeh and Mansur Gavriel, that illusive quality is exactly what emanated through our computer screens. (We’re sure you’re experiencing the same thing right now.) So you can only imagine what it was like when we stepped into the Brazilian-born model-cum-footwear designer’s Williamsburg walk-up. Maybe it has something to do with her South American roots—she did grow up on the beach, after all—but everything from the wicker baskets by her windowsill and the art deco wooden furniture (mixed in with curbside finds) in her space felt natural and organic and just real. A sentiment she’s extended into her year-old namesake footwear line.

As for her style, it, too, feels uncontrived—probably a product of her mom’s (and grandma’s) influence, of which Giudicelli has tons of handed-down pieces worked into her wardrobe. Speaking of her closet, there’s nothing in it that doesn’t have purpose (partly because she lost everything in a fire less than a year ago; mostly because this is her MO). “It’s about having a holistic wardrobe where everything is connected—a uniform where you don’t have to waste too much time thinking of what you’re going to wear,” she says of her style and design approach. From her stacks of distressed 501s and Vetements to her three perfect Hawaiian shirts, and from her cache of vintage tees to her Maryam Nassir Zadeh shoes (and of course her own designs) in every single color, everything could be worn together in a myriad of different combinations. Like she said, it’s about easy dressing. We’re so on board with that.

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Part of the series:

Denim Week

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