H&M Is Collaborating with Erdem, and Even the Sneak Peek Has Us Excited
Whoa, whoa, WHOA.
13 July, 2017
Designers
LONDON, ENGLAND - SEPTEMBER 19: A model walks the runway at the Erdem show during London Fashion Week Spring/Summer collections 2017 on September 19, 2016 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images)
10 November, 2021
There’s one announcement we look forward to each and every year: the designer that fast fashion store H&M has decided to collaborate with next. The big winner this time around? None other than Erdem, a favorite among the likes of Alexa Chung, Emma Watson, and oh, you know, the Duchess of Cambridge, Kate Middleton. The 26-second clip announcing the collection shows a variety of floral gowns we need in our closet, ASAP, as well as a peek at some sharp men’s clothes, aka a first for the designer. Take a look at what’s to come—on Nov. 2, to be exact—then flash back to that time we popped over to Erdem Moralioglu’s quirky, colorful UK place.