SHARE

Gucci Loves Memes Just as Much as You Do

The fashion house created some original ones to promote its new watch collection.

By: Samantha Sutton

If only we had a meme to express how much we love memes—especially the ones that hilariously relate to our lives and inspire us to tag our friends. We know we’re not alone in this (based, of course, on the amount of likes we see per post), but we never, ever expected Gucci to get in on the action, creating original graphics to promote its new Le Marché des Merveilles collection of watches.

Tagging each post with #TFWGucci, a high-fashion photo—captured by artists who were curated by Alessandro Michele—is accompanied by too-funny text. We could sit and explain each one to you, but we figured we’d let a few of the memes do the talking themselves, ahead.

Photo: Courtesy of Gucci/Amanda Charchian/Tatiana BergRead More

Photo: Courtesy of Gucci/Amanda Charchian/Tatiana BergRead More

Photo: Courtesy of Gucci/Meatwreck/Kyle ChaykaRead More

Photo: Courtesy of Gucci/William Ndatila/Kyle ChaykaRead More

Photo: Courtesy of Gucci/Edouard Taufenbach/Helen HolmesRead More

Photo: Courtesy of Gucci/Polly Nor/Tatiana BergRead More

Photo: Courtesy of Gucci/Goth Shakira/Kyle ChaykaRead More

Photo: Courtesy of Gucci/ Benjamin Langford/Kyle ChaykaRead More

Photo: Courtesy of Gucci/Alec Soth/Tatiana BergRead More

How To Plan Your Next Vacation

We share all the things you need for the perfect summer trip this year.

Learn More
×