Kanye West Is Coming Out with a Makeup Line Because Of Course He Is

We should have expected this.

By: Samantha Sutton

Whats a guy to do once he dominates the fashion industry, causing mass chaos over sneakers and sweats? Start a cosmetics line, of course—aka the next step in taking over the world. Yes, Kanye West has filed paperwork for his very own beauty brand (sorry, Kylie), and its even got a name, too: Donda, in honor of his late mother who passed away in 2007.

To be honest, we have every bit of faith the artists new venture will do extremely well. Hes married to the queen of contouring, after all, and has probably picked up a few tips from Kim along the way. Plus, Kanye himself isnt someone to shy away from changing his look, bleaching his hair, and rocking colored contacts. If anyone can pioneer a crazy new trend like cat whiskers or something out of The Hunger Games, its the guy who creates lines around the block for $1,000 distressed pullovers.

Still, if Kanye needs some more ideas, were happy to help by suggesting a few products. Kanye, please see below.

 

Hair Bleach

Were not quite sure if Kanyes line will include hair products, but since things are just getting started, the possibilities are endless. This family does like to experiment with bleach, so it might be a wise investment to just start selling their own. Then they can shock us with drastic hair changes whenever they want! 

 

Guylighter

Yes, this is a made-up word (guy + highlighter), but in all seriousness, if anyone can make the mens makeup thing an actual thing, its Kanye. It doesnt have to be highlighter, either. Maybe its an eyebrow kit! 

 

A Lip Kit

In collaboration with his sister-in-law, Kylie Jenner, of course, to avoid a family war. Just imagine *those* lines...

 

Face Masks

Ones that are really hydrating, but also have some sort of ridiculous design. Then he can send his models down the runway wearing them because synergy, Kanye. Synergy. 

 

Cat Whiskers

It was a joke at first, but now that were thinking about it, were curious. Your move, Kanye.

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