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New Year New You

The Fitness Brands Every Fashion Girl is Wearing

That you probably haven’t heard of yet.

By: Jessie Ajluni

With the New Year officially upon us, maintaining the motivation slash time to make it to the gym can be tough (no matter how resolute your resolutions were). When cozy nights in with Seamless look more appealing than a juice cleanse and you’re going “no-bra” on the couch rather than “sports-bra,” we know that the struggle is very real. But sometimes a little retail therapy is all it takes to up our motivation. The thought goes that if you spend an absurd amount on a new pair of leggings, you’re more likely to actually use them—right? With that in mind, here are the four brands we’re stocking up on. They’re relatively under-the-radar, which makes them even more fun to show off at the gym.

 

This line is more than just a clothing brand. Started in 2007 by James Duigan, this multifaceted wellness company also focuses on bespoke personal training, supplements, and fitness books, and with a who’s who of celeb devotees like Lara Stone, Rosie Huntingdon-Whiteley, and Emilia Clarke, it’s no wonder their athletic range has been the buzz among fashion gals everywhere. With fun prints and interesting cuts and color palettes, the line is the perfect mix of wearable yet fashionable.

 

Started because of a lack in the market of well-made affordable sports bags that could transition from work to the gym, Caraa Sport was cofounded by CFDA award-winning designer Carmen Chen Wu, whose previous credentials come from the likes of Ralph Lauren, Marchesa, and Alexander Wang.

 

A perfect mix of sexy and sporty, this adorable label is a celeb favorite with fans like Bella Hadid, Hailey Baldwin, and Olivia Palermo. The line was created by designers Pip Edwards and Claire Tregoning, bringing a combined fashion experience working for the likes of Ksubi, Topshop, and Sass & Bide. Cute, unconventional cuts mixed with bright pops of color make this the perfect gym ensemble for any style.

 

As the first sneaker brand to ever be inducted into the CFDA, and with major collabs like cult fashion label Creatures of The Wind, it’s no surprise that style devotees are flocking to this must-have line. Started by twin athletes Adam and Ryan Goldston at the tender age of 23 in 2010, these design wizzes are the go-to sneaker brand of the Kardashian clan (move over, Yeezys) and even officially produced the world’s most expensive sneaker, a 24 k gold croc-skin number worth $20,000.

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