Inside the Most Over-the-Top Vintage Store We've Ever Seen

Imagine a museum of all the vintage designer clothing you want AND can buy.

By: Tara Gonzalez
Photography: Emily Knecht

You’ve heard it before, what goes around comes around. Usually what comes around is karma and not incredible vintage pieces from Gucci and Hermes. Then again, not all of us can be as lucky as Gerard Maione, co-founder and Chief Creative Officer of the luxury vintage stores named after that very phrase. While working at Ralph Lauren and taking design classes at Parsons in his twenties, Gerard had a desire for designer clothing he couldn’t afford. Before he knew it, he was running all over New York City finding one of a kind vintage pieces to pair with his work uniform that had people constantly complimenting his look (and it got him into a little bit of trouble with his boss.)

Twenty-three years later and Gerard along with Seth Weisser, co-founder and CEO of WGACA, have created five luxury vintage shopping destinations where the very best dressed go to find the pieces that make people stop in the street to ask, “Where did you get that?” Lucky for the people of Beverly Hills, they’ll now be able to say “On the corner of Rodeo Drive and Brighton Way” which is where the newest WGACA stands.

We were amongst the first to go inside and it feels more like a designer museum that we could stay in for hours than a store. With art deco and Hollywood regency furniture pieces, honey onyx floors with black granite and the world’s largest collection of vintage Chanel housed in lavish vitrines we couldn’t help but shop and stare. Here’s to hoping what comes around is some vintage Saint Laurent (okay, and maybe some good karma too.)

 

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