Hollie Watman

Designer. New York

By: Alicia Cesaro
Styling: Alicia Cesaro
Photography: Jake Rosenberg

Walking into Hollie Watman’s home is a bit intimidating. Smack dab in that area where Meatpacking meets the West Village, you don’t quite know what to expect as you ride the elevator up. And then your world is turned upside down as you come to terms with the fact that just blocks from your shoebox of a studio, *this* exists. The designer’s art and fashion-filled split level home can only be described as straight up, OG Coveteur. The kind of space and wardrobe that got us started in this whole business in the first place.

As evidenced below, Watman hoards shoes of all shapes, colors and sizes—everything from gilded Prada Mary Janes, to every Manolo Blahnik pump, ever, and strappy white Givenchy stilettos—but it’s the collection of McQueen sneakers that she refers to as borderline obsessive. If the rest of her apartment reads like a well-curated art museum, then her closet is extremely reminiscent of Bergdorf’s shoe salon.  

As for the clothes, well they also made our hearts skip a beat. Think dresses in the form of slinky, ‘90s slips and floaty Coach takes on the very same (that make you rethink everything you ever thought about Coach before), all hanging alongside floral scattered leather Sandy Liang jackets and army green butterfly stitched Valentino ones. To sum it up, there’s no shortage of color, print or fun for that matter, in the designer’s day-to-day wardrobe. Which makes sense, really—as a graduate of Parsons, and Betsey Johnson alum, the industry vet went on to launch her own jewelry and children’s wear lines and recently, her namesake swim and athleisure brand. The printed leggings are as eye catching and colorful (enough so to make you rethink your usual black spandex) as the artwork that hangs on the walls of her home (not surprisingly, it was that and her love of travel that inspired the whole line).

Which reminds us… we need to talk about that collection too. You should know that Watman isn’t the type of art collector who buys just to, well, buy—she has anecdotes for each and every piece decorating the walls of her home. Which we dove deep into as we chatted with her about her beauty routine, packing habits, favorite NYC haunts and more—all over fresh coffee, croissants and berries at her sprawling kitchen table. All in all, a morning spent at Watman's is an ideal morning, (although, yes, it made going home to our apartments afterwards a bit more difficult).

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