“INDEX flat was a coincidence, too. I quit fashion for a while when Ilia was born. I was obsessed with him! The he grew a bit. My husband offered me to see an apartment of our friends, as it was free, and we were thinking of what we could do with it. Two of my friends and I realized we could open a nice place to shop for women. One was the owner of the apartment, the second had retail experience and already owned a store, and I kept in touch with upcoming designers, editors and It girls from Georgia, so we decided to try. Suddenly, we hit a wave with the boom of Georgian fashion. In six months, it was doing really well, and now it’s existed for over two years. We created a cool platform for upcoming designers, and we always look for new ones, but usually ones from post-Soviet countries. We’re working on an online store for wider selection, too.”
Pants, Boring Design; Apron, Boring Design; Shoes, Jil Sander
Renée Rodenkirchen
Renée Rodenkirchen
10 November, 2021