Veronica Swanson Beard

Co-Founder, Veronica Beard.

By: Meagan Wilson
Styling: Kerri Scales
Photography: Jake Rosenberg

Let's get this out of the way, for the second time, yes, there are two Veronica Beards, and yes, they're sisters-in-law. We know. We had a mind=blown moment, too.

Now that we've gotten that out of the way (and once you've explored what's basically every nook and cranny of Veronica Miele Beard's UES townhouse), let's talk Swanson. The other half of the Veronica Beard design duo met us at her Greenwich penthouse, and was quick to get us straight to the goods. And goods there were—Chloé, Givenchy, Céline and Miu Miu, to get specific. Turns out it's been second nature for Beard since birth, too. "There are the very early vivid memories [of fashion]—the plastic heels I wore everywhere, the Wonder Woman costume I drew, cut out and stapled onto the clothing on my body, the Jazzercise outfits I'd wear at home... this is my dream come true," she explained as we pawed through her massive closet. She even remembers the very first piece that lit the when-I-grow-up-I'm-being-a-fashion-designer spark for her. "The purple iridescent kitten heels my mom bought me at Harrods when I was in 2nd grade. I was only allowed to wear them at home!"

Fast forward and now Beard's the co-pilot for an incredibly successful contemporary-slash-luxe-slash-sport-y line that's probably at the top of every accountant ever's shit list (just us? Bueller?). "The first year was a blur and a lot of 'what have we done?'", Beard laughed as she recounted to us the brand's success story. Add the whole thing to a list of really weird alchemy of coincidences adding up to make serious fashion magic. Our only question: if Beard's monogrammed custom Edie Parker clutch—glinting, sparkly gold with black script—suddenly goes missing, is her business partner inevitably at the very top of her list of suspects?

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